Marketing
Tools, platforms and services marketing teams use to acquire and engage customers across search, social, email and paid channels.
5 subcategories
20 industries
733 brands tracked
733 brands analyzed
SEO
Search-engine optimisation tools, agencies and services that help brands rank in Google and AI search.
Content Marketing Platforms
Platforms and agencies that create, distribute, and optimize SEO-focused content, including blogs, landing pages, and content performance analytics.
Digital Marketing Agencies
Full-service agencies that provide SEO, content marketing, paid search, and analytics to grow brands' online presence.
Local SEO Services
Providers that specialize in optimizing businesses for local search results, Google Business Profile management, and citation building.
SEO Tools
Software platforms that help marketers measure and improve search-engine visibility, analyze backlinks, and track keyword rankings.
Email Marketing
Platforms for sending, automating and measuring email campaigns to subscribers and customers.
Email Deliverability Tools
Tools and services that monitor, analyze, and improve inbox placement, sender reputation, and bounce/spam metrics for email senders.
Email Marketing Platforms
Email campaign, automation, and newsletter platforms.
Marketing Automation Platforms
Platforms that automate, segment, and personalize multi-channel marketing workflows including email, SMS, and lead nurturing.
Transactional Email Services
Services focused on sending high-volume, programmatic transactional emails such as receipts, notifications, and password resets with deliverability tools and APIs.
Paid Advertising
Ad platforms and agencies that run paid search, display, social and programmatic campaigns.
Ad Networks
Companies that operate large-scale programmatic marketplaces connecting publishers and advertisers to buy and sell display, video, and native ad inventory.
Demand-Side Platforms
Technology platforms used by advertisers and agencies to programmatically buy and optimize digital ad impressions across multiple exchanges and publishers.
Search Advertising Platforms
Platforms and agencies specializing in paid search campaigns across major search engines, managing keyword bidding, ad creatives, and performance optimization.
Social Media Advertising Platforms
Platforms and agencies that create, place, and optimize paid campaigns across social networks like Facebook, Instagram, TikTok, LinkedIn, and X.
Marketing Analytics
Analytics, attribution and MMM platforms that measure marketing effectiveness across channels.
Attribution Providers
Platforms that determine how credit for conversions is assigned across touchpoints using models like last-click, multi-touch, and data-driven attribution.
Marketing Analytics Platforms
Software suites that aggregate multi-channel marketing data, provide dashboards and reporting, and support campaign performance analysis and ROI measurement.
Media Mix Modeling Vendors
Solutions that use statistical modeling to quantify the contribution of channels and guide budget allocation across paid, owned, and earned media.
Tag Management Systems
Tools that centralize the deployment and governance of tracking tags, pixels, and analytics scripts across websites and apps to ensure consistent data collection.
Browse other categories
Jump to another category in the taxonomy.
Marketing
Sales
Productivity & Collaboration
HR & People Ops
Finance & Accounting
Customer Support
Developer Tools
Design & Creative Tools
Ecommerce
Business Intelligence & Analytics
Cybersecurity
Consumer Electronics
Fashion & Apparel
Food & Beverage
Home & Lifestyle
Health & Wellness
Beauty & Personal Care
Travel & Hospitality
Automotive
Consumer Financial Services
Real Estate & Housing
Education
Entertainment & Media
Social Media Marketing
Tools and services for scheduling, publishing and measuring social-media content and influencer campaigns.