Overview Leaderboard Methodology
Industry Report

Local SEO Services

Providers that specialize in optimizing businesses for local search results, Google Business Profile management, and citation building.

Brands tracked: 40
Brands analyzed: 40
Last updated: 2026-04-21
Model: OpenAI GPT-5
Prompts: 305
Total responses: 1,375
Top Brand Overall?
BrightLocal
73/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Semrush
85

Highest score on the LBA metric in this industry.

Authority Leader?
BrightLocal
59

Highest score on the Authority metric in this industry.

TOM Leader?
BrightLocal
83

Highest score on the TOM metric in this industry.

BrightLocal leads the Local SEO Services category in AI responses

BrightLocal is the most consistently-surfaced brand when users ask AI assistants about Local SEO Services, but not to the point of monopolising the conversation. Whitespark and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 40 Local SEO Services brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
BrightLocal
brightlocal.com
 80
59
83
73
2
Whitespark
whitespark.ca
 82
25
63
51
3
Semrush
semrush.com
 85
16
48
42
4
WebFX
webfx.com
 77
12
61
40
5
Birdeye
birdeye.com
 75
8
47
33
6
Moz
moz.com
 85
8
38
32
7
Thrive Internet Marketing Agency
thriveagency.com
 48
12
37
29
8
Yext
yext.com
 73
9
28
28
9
Podium
podium.com
 73
7
26
26
10
Scorpion
scorpion.co
 57
8
27
25
11
Sterling Sky
sterlingsky.ca
 73
7
16
22
12
LocaliQ
localiq.com
 55
5
22
21
13
SOCi
meetsoci.com
 77
8
11
20
14
Chatmeter
chatmeter.com
 78
8
8
19
15
Local Falcon
localfalcon.com
 77
8
8
19
16
ReviewTrackers
reviewtrackers.com
 76
8
8
19
17
Searchbloom
searchbloom.com
 42
4
28
19
18
Yelp
yelp.com
 78
8
8
19
19
Uberall
uberall.com
 73
7
7
18
20
Bing Places
bing.com
 68
7
7
17
21
GatherUp
gatherup.com
 70
7
7
17
22
Partoo
partoo.co
 69
7
7
17
23
Synup
synup.com
 69
7
7
17
24
Rio SEO
rioseo.com
 66
7
7
16
25
Vendasta
vendasta.com
 63
6
6
16
26
Advice Local
advicelocal.com
 59
6
6
15
27
Local Viking
localviking.com
 58
6
6
14
28
Reputation
reputation.com
 58
6
6
14
29
GeoRanker
georanker.com
 51
5
5
13
30
Manta
manta.com
 50
5
5
13
31
Victorious
victorious.com
 43
4
7
13
32
Localo
localo.com
 33
3
3
9
33
Direction.com
direction.com
 26
3
3
7
34
Local SEO Search
localseosearch.ca
 24
2
2
7
35
Places Scout
placesscout.com
 24
2
2
7
36
Surefire Local
surefirelocal.com
 23
2
2
6
37
dbaPlatform
dbaplatform.com
 15
1
1
4
38
Nearby Now
nearbynow.co
 6
1
1
2
39
Nifty
niftymarketing.com
 6
1
1
2
40
SearchLab
searchlabdigital.com
 6
1
1
2

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 305 shared Local SEO Services prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 305 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →