Overview Leaderboard Methodology
Industry Report

Social Media Management Platforms

Platforms that enable scheduling, publishing, analytics, and team collaboration for managing multiple social media accounts across networks.

Brands tracked: 34
Brands analyzed: 34
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 264
Total responses: 1,355
Top Brand Overall?
Sprout Social
93/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Sprout Social
91

Highest score on the LBA metric in this industry.

Authority Leader?
Sprout Social
87

Highest score on the Authority metric in this industry.

TOM Leader?
Sprout Social
100

Highest score on the TOM metric in this industry.

Sprout Social is the default answer in AI responses for Social Media Management Platforms

Sprout Social and Hootsuite together dominate AI responses for Social Media Management Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 34 Social Media Management Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Sprout Social
sproutsocial.com
 91
87
100
93
2
Hootsuite
hootsuite.com
 85
74
95
84
3
Buffer
buffer.com
 76
78
84
79
4
Later
later.com
 76
42
68
60
5
Agorapulse
agorapulse.com
 73
27
49
46
6
Metricool
metricool.com
 60
12
37
31
7
Sprinklr
sprinklr.com
 75
7
37
30
8
Zoho Social
zohosocial.com
 74
7
28
27
9
SocialPilot
socialpilot.co
 65
15
13
25
10
Brandwatch
brandwatch.com
 76
8
18
24
11
SocialBee
socialbee.com
 73
7
21
24
12
Loomly
loomly.com
 65
7
18
21
13
Airtable
airtable.com
 80
8
8
19
14
Sendible
sendible.com
 59
10
9
19
15
Iconosquare
iconosquare.com
 73
7
7
18
16
Planoly
planoly.com
 76
8
8
18
17
Emplifi
emplifi.io
 66
7
8
17
18
MeetEdgar
meetedgar.com
 70
7
7
17
19
Planable
planable.io
 59
6
10
17
20
Publer
publer.io
 63
6
10
17
21
Tailwind
tailwindapp.com
 69
7
7
17
22
Khoros
khoros.com
 63
6
6
16
23
Sked Social
skedsocial.com
 63
6
6
16
24
Vista Social
vistasocial.com
 60
6
7
16
25
NapoleonCat
napoleoncat.com
 60
6
6
15
26
Notion
notion.so
 63
6
6
15
27
Oktopost
oktopost.com
 59
6
6
15
28
Crowdfire
crowdfireapp.com
 58
6
6
14
29
eClincher
eclincher.com
 58
6
6
14
30
PromoRepublic
promorepublic.com
 54
5
5
14
31
Kontentino
kontentino.com
 46
5
5
12
32
MavSocial
mavsocial.com
 48
5
5
12
33
Statusbrew
statusbrew.com
 49
5
5
12
34
Facelift
facelift-bbt.com
 38
4
4
10

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 264 shared Social Media Management Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 264 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →