Industry Report

Social Media Management Platforms

Platforms that enable scheduling, publishing, analytics, and team collaboration for managing multiple social media accounts across networks.

Brands tracked: 34

Brands analyzed: 34

Last updated: 2026-04-22

Model: OpenAI GPT-5

Prompts: 264

Total responses: 1,355

Top Brand Overall?

Sprout Social

93/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

Sprout Social

Highest score on the LBA metric.

Authority Leader?

Sprout Social

Highest score on the Authority metric.

TOM Leader?

Sprout Social

100

Highest score on the TOM metric.

Sprout Social is the default answer in AI responses for Social Media Management Platforms

Sprout Social and Hootsuite together dominate AI responses for Social Media Management Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

#	Brand	LBA	Authority	TOM	Overall
1	Sprout Social sproutsocial.com	91	87	100	93
2	Hootsuite hootsuite.com	85	74	95	84
3	Buffer buffer.com	76	78	84	79
4	Later later.com	76	42	68	60
5	Agorapulse agorapulse.com	73	27	49	46
6	Metricool metricool.com	60	12	37	30
7	Sprinklr sprinklr.com	75	6	37	26
8	SocialPilot socialpilot.co	65	15	13	24
9	Zoho Social zohosocial.com	74	5	28	22
10	Sendible sendible.com	59	10	9	17
11	Brandwatch brandwatch.com	76	1	18	10
12	Publer publer.io	63	1	10	9
13	SocialBee socialbee.com	73	1	21	9
14	Loomly loomly.com	65	0	18	6
15	Planable planable.io	59	0	10	5
16	Emplifi emplifi.io	66	0	8	2
17	Notion notion.so	63	6	0	2
18	Vista Social vistasocial.com	60	0	7	2
19	Airtable airtable.com	80	4	0	1
20	Khoros khoros.com	63	0	3	1
21	MavSocial mavsocial.com	48	0	0	1
22	Crowdfire crowdfireapp.com	58	0	0	0
23	eClincher eclincher.com	58	0	0	0
24	Facelift facelift-bbt.com	38	0	0	0
25	Iconosquare iconosquare.com	73	0	0	0
26	Kontentino kontentino.com	46	0	0	0
27	MeetEdgar meetedgar.com	70	0	0	0
28	NapoleonCat napoleoncat.com	60	0	0	0
29	Oktopost oktopost.com	59	0	0	0
30	Planoly planoly.com	76	0	0	0
31	PromoRepublic promorepublic.com	54	0	0	0
32	Sked Social skedsocial.com	63	0	0	0
33	Statusbrew statusbrew.com	49	0	0	0
34	Tailwind tailwindapp.com	69	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 264 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Social Media Management Platforms

Sprout Social is the default answer in AI responses for Social Media Management Platforms

Brand Leaderboard All 34 Social Media Management Platforms brands ranked

How is this calculated? Methodology

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