Latent Brand Association
What does AI already believe about your brand?
Measures the pre-existing associations a model has built up during training. The model's "default" opinion about your brand, baked into its neural weights before it ever searches the web.
LLM Authority Score
Measure how AI models rank and mention your brand
A composite metric that balances how frequently your brand is mentioned across AI responses with its average prominence within those answers. A stable picture of brand authority that accounts for the probabilistic nature of AI.
Top of Mind
How naturally does AI recall your brand?
Measures how "top-of-mind" your brand is within an AI model's internal weights, the inherent likelihood that the model will recall and mention your brand naturally, without help from external search results.
