Overview Leaderboard Methodology
Industry Report

Digital Marketing Agencies

Full-service agencies that provide SEO, content marketing, paid search, and analytics to grow brands' online presence.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-21
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,165
Top Brand Overall?
WebFX
57/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
KlientBoost
78

Highest score on the LBA metric in this industry.

Authority Leader?
WebFX
31

Highest score on the Authority metric in this industry.

TOM Leader?
WebFX
79

Highest score on the TOM metric in this industry.

Digital Marketing Agencies has no dominant brand in AI responses

WebFX is the top-ranked brand here, but its overall score of 57 reflects a competitive field rather than a dominant player. AI assistants answer category questions about Digital Marketing Agencies with varied recommendations from query to query - users get a different set of suggestions each time. This is the kind of category where mid-tier brands still have room to move up.

Brand Leaderboard All 33 Digital Marketing Agencies brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
WebFX
webfx.com
 72
31
79
57
2
Disruptive Advertising
disruptiveadvertising.com
 65
10
66
37
3
Ignite Visibility
ignitevisibility.com
 69
7
57
33
4
SmartSites
smartsites.com
 63
8
51
32
5
KlientBoost
klientboost.com
 78
8
32
29
6
Tinuiti
tinuiti.com
 73
7
37
29
7
Wpromote
wpromote.com
 61
6
44
28
8
NP Digital
npdigital.com
 75
8
29
27
9
NoGood
nogood.io
 69
7
24
25
10
Single Grain
singlegrain.com
 77
8
18
24
11
Merkle
merkle.com
 74
7
19
23
12
Power Digital
powerdigitalmarketing.com
 66
7
18
22
13
Thrive Internet Marketing Agency
thriveagency.com
 52
5
28
22
14
VaynerMedia
vaynermedia.com
 77
8
15
22
15
Jellyfish
jellyfish.com
 76
8
12
21
16
Directive
directiveconsulting.com
 59
7
17
20
17
iProspect
iprospect.com
 70
7
7
17
18
OuterBox
outerboxdesign.com
 65
7
8
17
19
Brainlabs
brainlabsdigital.com
 66
7
7
16
20
Croud
croud.com
 56
6
9
16
21
HigherVisibility
highervisibility.com
 64
6
6
16
22
Victorious
victorious.com
 58
6
9
16
23
97th Floor
97thfloor.com
 59
6
6
15
24
Seer Interactive
seerinteractive.com
 60
6
6
15
25
Straight North
straightnorth.com
 58
6
7
15
26
Blue Corona
bluecorona.com
 57
6
6
14
27
Hallam
hallaminternet.com
 56
6
6
14
28
Rise Interactive
riseinteractive.com
 55
5
5
14
29
HawkSEM
hawksem.com
 39
4
7
12
30
Impression
impressiondigital.com
 46
5
5
12
31
Delante
delante.co
 44
4
4
11
32
Titan Growth
titangrowth.com
 36
4
4
9
33
REQ
req.co
 25
3
3
7

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Digital Marketing Agencies prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →