Overview Leaderboard Methodology
Industry Report

Content Marketing Platforms

Platforms and agencies that create, distribute, and optimize SEO-focused content, including blogs, landing pages, and content performance analytics.

Brands tracked: 44
Brands analyzed: 44
Last updated: 2026-04-21
Model: OpenAI GPT-5
Prompts: 329
Total responses: 1,495
Top Brand Overall?
HubSpot
70/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Ahrefs
89

Highest score on the LBA metric.

Authority Leader?
HubSpot
55

Highest score on the Authority metric.

TOM Leader?
Semrush
84

Highest score on the TOM metric.

HubSpot leads the Content Marketing Platforms category in AI responses

HubSpot is the most consistently-surfaced brand when users ask AI assistants about Content Marketing Platforms, but not to the point of monopolising the conversation. Semrush and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 44 Content Marketing Platforms brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
HubSpot
hubspot.com
 86
55
72
70
2
Semrush
semrush.com
 87
38
84
65
3
Ahrefs
ahrefs.com
 89
19
45
43
4
WordPress
wordpress.org
 85
11
41
34
5
Contentful
contentful.com
 73
15
34
33
6
CoSchedule
coschedule.com
 71
21
23
32
7
Surfer
surferseo.com
 76
7
38
28
8
Clearscope
clearscope.io
 76
5
46
26
9
Airtable
airtable.com
 77
8
14
21
10
MarketMuse
marketmuse.com
 75
4
30
20
11
Buffer
buffer.com
 75
4
22
19
12
Notion
notion.so
 66
6
15
18
13
Sprout Social
sproutsocial.com
 86
3
20
17
14
Webflow
webflow.com
 76
2
18
13
15
Hootsuite
hootsuite.com
 78
1
18
12
16
Asana
asana.com
 63
5
4
11
17
Contently
contently.com
 76
4
3
10
18
Jasper
jasper.ai
 84
0
19
3
19
Frase
frase.io
 77
0
19
2
20
ClearVoice
clearvoice.com
 60
0
1
1
21
Skyword
skyword.com
 60
0
0
1
22
Animalz
animalz.co
 58
0
0
0
23
Brafton
brafton.com
 55
0
0
0
24
Codeless
getcodeless.com
 27
0
0
0
25
Compose.ly
compose.ly
 41
0
0
0
26
Content Harmony
contentharmony.com
 48
0
0
0
27
Contentoo
contentoo.com
 32
0
0
0
28
CopyPress
copypress.com
 51
0
0
0
29
Dashword
dashword.com
 40
0
0
0
30
Flying Cat Marketing
flyingcatmarketing.com
 14
0
0
0
31
Foundation Marketing
foundationinc.co
 17
0
0
0
32
Grow and Convert
growandconvert.com
 38
0
0
0
33
iPullRank
ipullrank.com
 42
0
0
0
34
Narrato
narrato.io
 52
0
0
0
35
Omniscient Digital
beomniscient.com
 37
0
0
0
36
Page One Power
pageonepower.com
 38
0
0
0
37
Pepper Content
peppercontent.io
 60
0
0
0
38
Rock Content
rockcontent.com
 62
0
0
0
39
Scalenut
scalenut.com
 64
0
0
0
40
Scripted
scripted.com
 65
0
0
0
41
Siege Media
siegemedia.com
 42
0
0
0
42
Ten Speed
tenspeed.io
 16
0
0
0
43
Verblio
verblio.com
 54
0
0
0
44
WriterAccess
writeraccess.com
 61
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 329 shared Content Marketing Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 329 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →