Overview Leaderboard Methodology
Industry Report

Content Marketing Platforms

Platforms and agencies that create, distribute, and optimize SEO-focused content, including blogs, landing pages, and content performance analytics.

Brands tracked: 44
Brands analyzed: 44
Last updated: 2026-04-21
Model: OpenAI GPT-5
Prompts: 329
Total responses: 1,495
Top Brand Overall?
HubSpot
70/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Ahrefs
89

Highest score on the LBA metric in this industry.

Authority Leader?
HubSpot
55

Highest score on the Authority metric in this industry.

TOM Leader?
Semrush
84

Highest score on the TOM metric in this industry.

HubSpot leads the Content Marketing Platforms category in AI responses

HubSpot is the most consistently-surfaced brand when users ask AI assistants about Content Marketing Platforms, but not to the point of monopolising the conversation. Semrush and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 44 Content Marketing Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
HubSpot
hubspot.com
 86
55
72
70
2
Semrush
semrush.com
 87
38
84
66
3
Ahrefs
ahrefs.com
 89
19
45
43
4
WordPress
wordpress.org
 85
11
41
35
5
Contentful
contentful.com
 73
15
34
34
6
CoSchedule
coschedule.com
 71
21
23
33
7
Clearscope
clearscope.io
 76
8
46
32
8
Surfer
surferseo.com
 76
8
38
30
9
MarketMuse
marketmuse.com
 75
8
30
28
10
Sprout Social
sproutsocial.com
 86
9
20
26
11
Buffer
buffer.com
 75
7
22
25
12
Jasper
jasper.ai
 84
8
19
25
13
Frase
frase.io
 77
8
19
24
14
Hootsuite
hootsuite.com
 78
8
18
24
15
Webflow
webflow.com
 76
8
18
23
16
Airtable
airtable.com
 77
8
14
22
17
Notion
notion.so
 66
7
15
20
18
Contently
contently.com
 76
8
8
18
19
Asana
asana.com
 63
6
6
16
20
Scalenut
scalenut.com
 64
6
6
16
21
Scripted
scripted.com
 65
7
7
16
22
ClearVoice
clearvoice.com
 60
6
6
15
23
Pepper Content
peppercontent.io
 60
6
6
15
24
Rock Content
rockcontent.com
 62
6
6
15
25
Skyword
skyword.com
 60
6
6
15
26
WriterAccess
writeraccess.com
 61
6
6
15
27
Animalz
animalz.co
 58
6
6
14
28
Brafton
brafton.com
 55
6
6
14
29
Verblio
verblio.com
 54
5
5
14
30
CopyPress
copypress.com
 51
5
5
13
31
Narrato
narrato.io
 52
5
5
13
32
Content Harmony
contentharmony.com
 48
5
5
12
33
Compose.ly
compose.ly
 41
4
4
11
34
iPullRank
ipullrank.com
 42
4
4
11
35
Siege Media
siegemedia.com
 42
4
4
11
36
Dashword
dashword.com
 40
4
4
10
37
Grow and Convert
growandconvert.com
 38
4
4
10
38
Omniscient Digital
beomniscient.com
 37
4
4
10
39
Page One Power
pageonepower.com
 38
4
4
10
40
Contentoo
contentoo.com
 32
3
3
9
41
Codeless
getcodeless.com
 27
3
3
7
42
Foundation Marketing
foundationinc.co
 17
2
2
5
43
Ten Speed
tenspeed.io
 16
2
2
5
44
Flying Cat Marketing
flyingcatmarketing.com
 14
1
1
4

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 329 shared Content Marketing Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 329 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →