Overview Leaderboard Methodology
Industry Report

SEO Tools

Software platforms that help marketers measure and improve search-engine visibility, analyze backlinks, and track keyword rankings.

Brands tracked: 32
Brands analyzed: 32
Last updated: 2026-04-21
Model: OpenAI GPT-5
Prompts: 257
Total responses: 1,200
Top Brand Overall?
Ahrefs
93/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Ahrefs
96

Highest score on the LBA metric in this industry.

Authority Leader?
Semrush
93

Highest score on the Authority metric in this industry.

TOM Leader?
Ahrefs
95

Highest score on the TOM metric in this industry.

Ahrefs is the default answer in AI responses for SEO Tools

Ahrefs and Semrush together dominate AI responses for SEO Tools. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 32 SEO Tools brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Ahrefs
ahrefs.com
 96
89
95
93
2
Semrush
semrush.com
 89
93
83
88
3
Moz
moz.com
 87
39
78
65
4
Screaming Frog
screamingfrog.co.uk
 91
41
55
59
5
BrightLocal
brightlocal.com
 83
8
39
32
6
Majestic
majestic.com
 73
7
36
29
7
Sitebulb
sitebulb.com
 73
9
31
29
8
Ubersuggest
ubersuggest.com
 75
7
31
28
9
Surfer
surferseo.com
 85
8
22
27
10
AccuRanker
accuranker.com
 78
8
19
24
11
Serpstat
serpstat.com
 71
7
19
23
12
Clearscope
clearscope.io
 73
7
16
22
13
Similarweb
similarweb.com
 81
8
13
22
14
Mangools
mangools.com
 75
7
13
21
15
SE Ranking
seranking.com
 81
8
10
21
16
Botify
botify.com
 78
8
10
20
17
cognitiveSEO
cognitiveseo.com
 69
7
13
20
18
SpyFu
spyfu.com
 79
8
10
20
19
BrightEdge
brightedge.com
 75
8
9
19
20
Advanced Web Ranking
advancedwebranking.com
 76
8
8
18
21
Conductor
conductor.com
 71
7
8
18
22
Oncrawl
oncrawl.com
 73
7
7
18
23
Rank Ranger
rankranger.com
 67
7
9
18
24
SEO PowerSuite
seopowersuite.com
 68
7
7
17
25
Searchmetrics
searchmetrics.com
 66
7
7
16
26
SEOmonitor
seomonitor.com
 65
6
6
16
27
Nightwatch
nightwatch.io
 61
6
6
15
28
Raven Tools
raventools.com
 62
6
6
15
29
Lumar
lumar.io
 58
6
6
14
30
Wincher
wincher.com
 58
6
6
14
31
SEOTesting
seotesting.com
 42
4
4
11
32
Keyword.com
keyword.com
 33
3
3
9

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 257 shared SEO Tools prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 257 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →