Frequently Asked Questions

AI SEO Tool by KE measures your brand's visibility across three major Large Language Models: ChatGPT, Claude, and Gemini. We track three core metrics: Latent Brand Association (the model's built-in associations with your brand), LLM Authority Score (how frequently and prominently your brand appears in AI responses), and Top of Mind (whether the model recalls your brand without external retrieval).

We query each LLM multiple times with relevant prompts related to your industry and brand category, then analyze the responses for brand mentions, positioning, sentiment, and associations. Each metric is scored on a scale of 0 to 100, where higher scores indicate stronger AI visibility. The multi-query approach accounts for the probabilistic nature of AI outputs, giving you a reliable score rather than a single-point snapshot.

Each model has different training data, training cutoff dates, and retrieval systems, so your brand's visibility can vary significantly from one LLM to another. For example, a brand might score well on ChatGPT but poorly on Gemini because of differences in what content each model was trained on, how recently its data was updated, and how its retrieval-augmented generation (RAG) system works. That's why we measure across all three models and provide per-model breakdowns.

The Overall AI Visibility Score is a composite of our three core metrics (Latent Brand Association, LLM Authority Score, and Top of Mind), giving you a single number from 0 to 100 that represents your brand's total AI visibility. It's designed to be the one number you track over time. The formula is a smoothed geometric mean with an LBA-based floor on Authority and TOM, so a brand the model clearly recognises (high LBA) but doesn't yet recommend in category queries gets credited for being "known" rather than collapsing to zero. Full formula here. You can always drill into the individual metrics for a deeper breakdown.

Start by joining the waitlist. When access opens, you'll receive an invitation to sign in with your Keywords Everywhere API key. There's no separate registration process. Your Keywords Everywhere account serves as your identity.

Yes. AI SEO Tool uses the Keywords Everywhere API for authentication and some data operations. You'll need a Keywords Everywhere account and API key to sign in. If you don't have one yet, you can create a free account at keywordseverywhere.com.

Yes. You can edit your competitor list at any time from the dashboard. When you add or remove a competitor, new scores will be calculated on the next refresh cycle according to your plan's schedule.

No. Your brand data, competitor selections, and scores are completely private to your account. We do not share individual user data with other users or third parties.