Industry Report

Content Creation & Publishing Tools

Tools that help create, edit, optimize, and publish multimedia content (images, video, captions) tailored for social networks and content calendars.

Brands tracked: 39

Brands analyzed: 39

Last updated: 2026-04-22

Model: OpenAI GPT-5

Prompts: 299

Total responses: 1,540

Top Brand Overall?

Canva

96/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

ChatGPT

Highest score on the LBA metric.

Authority Leader?

Canva

Highest score on the Authority metric.

TOM Leader?

Canva

100

Highest score on the TOM metric.

Canva is the default answer in AI responses for Content Creation & Publishing Tools

When users ask ChatGPT, Claude, or Gemini about Content Creation & Publishing Tools, Canva is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Adobe is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

#	Brand	LBA	Authority	TOM	Overall
1	Canva canva.com	92	97	100	96
2	Adobe adobe.com	92	54	93	77
3	Buffer buffer.com	79	65	73	72
4	CapCut capcut.com	84	39	86	65
5	Later later.com	78	39	72	60
6	Hootsuite hootsuite.com	81	37	64	58
7	Descript descript.com	83	21	52	45
8	ChatGPT chatgpt.com	99	12	57	41
9	Sprout Social sproutsocial.com	88	23	29	39
10	Jasper jasper.ai	83	8	43	31
11	Metricool metricool.com	62	6	34	23
12	VistaCreate vistacreate.com	67	5	22	20
13	Notion notion.so	76	5	12	16
14	Copy.ai copy.ai	74	2	20	14
15	Figma figma.com	92	0	44	8
16	OpusClip opus.pro	71	3	2	8
17	InShot inshot.com	79	0	23	3
18	Airtable airtable.com	85	0	6	2
19	Picsart picsart.com	78	0	9	2
20	VEED veed.io	74	0	8	2
21	InVideo invideo.io	71	0	3	1
22	Loomly loomly.com	69	0	4	1
23	Mojo mojo-app.com	50	0	3	1
24	Placeit placeit.net	73	0	1	1
25	Predis.ai predis.ai	51	0	2	1
26	Snappa snappa.com	57	0	1	1
27	Unfold unfold.com	66	0	3	1
28	Agorapulse agorapulse.com	72	0	0	0
29	Animoto animoto.com	68	0	0	0
30	Biteable biteable.com	70	0	0	0
31	Captions captions.ai	69	0	0	0
32	Kapwing kapwing.com	73	0	0	0
33	Lumen5 lumen5.com	70	0	0	0
34	Planoly planoly.com	68	0	0	0
35	Promo promo.com	66	0	0	0
36	Publer publer.io	60	0	0	0
37	Sendible sendible.com	60	0	0	0
38	SocialPilot socialpilot.co	72	0	0	0
39	Tailwind tailwindapp.com	77	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 299 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Content Creation & Publishing Tools

Canva is the default answer in AI responses for Content Creation & Publishing Tools

Brand Leaderboard All 39 Content Creation & Publishing Tools brands ranked

How is this calculated? Methodology

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