Search Advertising Platforms
Platforms and agencies specializing in paid search campaigns across major search engines, managing keyword bidding, ad creatives, and performance optimization.
Google is the default answer in AI responses for Search Advertising Platforms
Google and Microsoft together dominate AI responses for Search Advertising Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.
Brand Leaderboard All 43 Search Advertising Platforms brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Google
google.com
|
100 | 100 | 100 | 100 |
| 2 |
 Microsoft
microsoft.com
|
98 | 81 | 97 | 91 |
| 3 |
 Amazon
amazon.com
|
89 | 19 | 76 | 50 |
| 4 |
 Apple
apple.com
|
67 | 2 | 64 | 22 |
| 5 |
 Optmyzr
optmyzr.com
|
78 | 12 | 11 | 22 |
| 6 |
 Skai
skai.io
|
82 | 8 | 7 | 17 |
| 7 |
 Semrush
semrush.com
|
90 | 3 | 6 | 11 |
| 8 |
 Marin Software
marinsoftware.com
|
65 | 2 | 6 | 9 |
| 9 |
 Yelp
yelp.com
|
74 | 1 | 4 | 7 |
| 10 |
 WordStream
wordstream.com
|
71 | 0 | 8 | 6 |
| 11 |
 Adalysis
adalysis.com
|
72 | 0 | 2 | 3 |
| 12 |
 Acquisio
acquisio.com
|
57 | 0 | 1 | 1 |
| 13 |
 CallRail
callrail.com
|
79 | 0 | 4 | 1 |
| 14 |
 SpyFu
spyfu.com
|
68 | 0 | 4 | 1 |
| 15 |
 Unbounce
unbounce.com
|
76 | 0 | 4 | 1 |
| 16 |
 Adzooma
adzooma.com
|
52 | 0 | 0 | 0 |
| 17 |
 Baidu Mobile Assistant
baidu.com
|
30 | 0 | 0 | 0 |
| 18 |
 Bind Media
bind.media
|
24 | 0 | 0 | 0 |
| 19 |
 ClickGUARD
clickguard.com
|
49 | 0 | 0 | 0 |
| 20 |
 Croud
croud.com
|
41 | 0 | 0 | 0 |
| 21 |
 Directive
directiveconsulting.com
|
29 | 0 | 0 | 0 |
| 22 |
 Disruptive Advertising
disruptiveadvertising.com
|
50 | 0 | 0 | 0 |
| 23 |
 Equate
walmart.com
|
9 | 0 | 0 | 0 |
| 24 |
 Fluency
fluency.inc
|
17 | 0 | 0 | 0 |
| 25 |
 HawkSEM
hawksem.com
|
34 | 0 | 0 | 0 |
| 26 |
 Impression
impressiondigital.com
|
19 | 0 | 0 | 0 |
| 27 |
 JumpFly
jumpfly.com
|
41 | 0 | 0 | 0 |
| 28 |
 Kenshoo
kenshoo.com
|
71 | 0 | 0 | 0 |
| 29 |
 KlientBoost
klientboost.com
|
61 | 0 | 0 | 0 |
| 30 |
 LinkedIn Learning
linkedin.com
|
72 | 0 | 0 | 0 |
| 31 |
 Logical Position
logicalposition.com
|
37 | 0 | 0 | 0 |
| 32 |
 Loud Mouth Media
loudmouth-media.com
|
28 | 0 | 0 | 0 |
| 33 |
 MatchCraft
matchcraft.com
|
41 | 0 | 0 | 0 |
| 34 |
 Opteo
opteo.com
|
50 | 0 | 0 | 0 |
| 35 |
 PPC Entourage
ppcentourage.com
|
24 | 0 | 0 | 0 |
| 36 |
 PPC Geeks
ppcgeeks.co.uk
|
31 | 0 | 0 | 0 |
| 37 |
 Rise Interactive
riseinteractive.com
|
29 | 0 | 0 | 0 |
| 38 |
 Shape
shape.io
|
8 | 0 | 0 | 0 |
| 39 |
 Straight North
straightnorth.com
|
39 | 0 | 0 | 0 |
| 40 |
 Tinuiti
tinuiti.com
|
60 | 0 | 0 | 0 |
| 41 |
 TrueClicks
trueclicks.com
|
34 | 0 | 0 | 0 |
| 42 |
 WebMechanix
webmechanix.com
|
32 | 0 | 0 | 0 |
| 43 |
 Yandex Metrica
yandex.com
|
62 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 323 shared Search Advertising Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →