Overview Leaderboard Methodology
Industry Report

Search Advertising Platforms

Platforms and agencies specializing in paid search campaigns across major search engines, managing keyword bidding, ad creatives, and performance optimization.

Brands tracked: 43
Brands analyzed: 43
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 323
Total responses: 1,680
Top Brand Overall?
Google
100/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Google
100

Highest score on the LBA metric in this industry.

Authority Leader?
Google
100

Highest score on the Authority metric in this industry.

TOM Leader?
Google
100

Highest score on the TOM metric in this industry.

Google is the default answer in AI responses for Search Advertising Platforms

Google and Microsoft together dominate AI responses for Search Advertising Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 43 Search Advertising Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Google
google.com
 100
100
100
100
2
Microsoft
microsoft.com
 98
81
97
92
3
Amazon
amazon.com
 89
19
76
52
4
Apple
apple.com
 67
7
64
34
5
Optmyzr
optmyzr.com
 78
12
11
24
6
Semrush
semrush.com
 90
9
9
21
7
Skai
skai.io
 82
8
8
20
8
CallRail
callrail.com
 79
8
8
19
9
Unbounce
unbounce.com
 76
8
8
19
10
LinkedIn Learning
linkedin.com
 72
7
7
18
11
WordStream
wordstream.com
 71
7
8
18
12
Yelp
yelp.com
 74
7
7
18
13
Adalysis
adalysis.com
 72
7
7
17
14
Kenshoo
kenshoo.com
 71
7
7
17
15
SpyFu
spyfu.com
 68
7
7
17
16
Marin Software
marinsoftware.com
 65
7
7
16
17
KlientBoost
klientboost.com
 61
6
6
15
18
Tinuiti
tinuiti.com
 60
6
6
15
19
Yandex Metrica
yandex.com
 62
6
6
15
20
Acquisio
acquisio.com
 57
6
6
14
21
Adzooma
adzooma.com
 52
5
5
13
22
Disruptive Advertising
disruptiveadvertising.com
 50
5
5
13
23
Opteo
opteo.com
 50
5
5
13
24
ClickGUARD
clickguard.com
 49
5
5
12
25
Croud
croud.com
 41
4
4
11
26
JumpFly
jumpfly.com
 41
4
4
11
27
MatchCraft
matchcraft.com
 41
4
4
11
28
Logical Position
logicalposition.com
 37
4
4
10
29
Straight North
straightnorth.com
 39
4
4
10
30
HawkSEM
hawksem.com
 34
3
3
9
31
TrueClicks
trueclicks.com
 34
3
3
9
32
Baidu Mobile Assistant
baidu.com
 30
3
3
8
33
Directive
directiveconsulting.com
 29
3
3
8
34
Loud Mouth Media
loudmouth-media.com
 28
3
3
8
35
PPC Geeks
ppcgeeks.co.uk
 31
3
3
8
36
Rise Interactive
riseinteractive.com
 29
3
3
8
37
WebMechanix
webmechanix.com
 32
3
3
8
38
Bind Media
bind.media
 24
2
2
7
39
PPC Entourage
ppcentourage.com
 24
2
2
7
40
Fluency
fluency.inc
 17
2
2
5
41
Impression
impressiondigital.com
 19
2
2
5
42
Equate
walmart.com
 9
1
1
3
43
Shape
shape.io
 8
1
1
3

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 323 shared Search Advertising Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 323 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →