Overview Leaderboard Methodology
Industry Report

Marketing Analytics Platforms

Software suites that aggregate multi-channel marketing data, provide dashboards and reporting, and support campaign performance analysis and ROI measurement.

Brands tracked: 43
Brands analyzed: 43
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 323
Total responses: 1,680
Top Brand Overall?
Google
91/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Google
100

Highest score on the LBA metric in this industry.

Authority Leader?
Google
74

Highest score on the Authority metric in this industry.

TOM Leader?
Google
100

Highest score on the TOM metric in this industry.

Google is the default answer in AI responses for Marketing Analytics Platforms

When users ask ChatGPT, Claude, or Gemini about Marketing Analytics Platforms, Google is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. HubSpot is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 43 Marketing Analytics Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Google
google.com
 100
74
100
91
2
HubSpot
hubspot.com
 94
46
70
67
3
Adobe
adobe.com
 93
37
83
66
4
Looker
looker.com
 77
48
68
63
5
Salesforce
salesforce.com
 87
38
67
61
6
Tableau
tableau.com
 92
29
60
55
7
Microsoft
microsoft.com
 93
23
39
45
8
Mixpanel
mixpanel.com
 86
17
59
45
9
Amplitude
amplitude.com
 86
12
41
36
10
Klaviyo
klaviyo.com
 92
9
32
32
11
Triple Whale
triplewhale.com
 78
8
33
29
12
Rockerbox
rockerbox.com
 61
6
42
27
13
Supermetrics
supermetrics.com
 72
9
25
27
14
Funnel
funnel.io
 75
8
23
25
15
AppsFlyer
appsflyer.com
 89
9
14
24
16
Northbeam
northbeam.io
 49
5
40
24
17
Sprout Social
sproutsocial.com
 85
11
10
23
18
Adjust
adjust.com
 81
8
8
20
19
Databox
databox.com
 74
10
7
20
20
Klipfolio
klipfolio.com
 63
6
12
19
21
Singular
singular.net
 78
8
8
19
22
AgencyAnalytics
agencyanalytics.com
 74
7
7
18
23
Branch
branch.io
 73
7
8
18
24
Datorama
datorama.com
 72
7
8
18
25
Fivetran
fivetran.com
 73
7
7
18
26
Kochava
kochava.com
 72
7
7
18
27
Dreamdata
dreamdata.io
 64
6
6
16
28
NinjaCat
ninjacat.io
 63
6
6
16
29
Windsor.ai
windsor.ai
 57
6
9
16
30
Adverity
adverity.com
 59
6
6
15
31
DashThis
dashthis.com
 62
6
6
15
32
Improvado
improvado.io
 62
6
6
15
33
TapClicks
tapclicks.com
 61
6
6
15
34
Whatagraph
whatagraph.com
 61
6
6
15
35
Coupler.io
coupler.io
 55
6
6
14
36
CaliberMind
calibermind.com
 51
5
5
13
37
LeadsRx
leadsrx.com
 52
5
5
13
38
Mezmo
mezmo.com
 53
5
5
13
39
Swydo
swydo.com
 53
5
5
13
40
Hyros
hyros.com
 49
5
5
12
41
ReportGarden
reportgarden.com
 42
4
4
11
42
Porter
portermetrics.com
 33
3
3
9
43
FunnelDash
funneldash.com
 1
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 323 shared Marketing Analytics Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 323 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →