Overview Leaderboard Methodology
Industry Report

Social Analytics & Listening Tools

Tools that provide social performance measurement, audience insights, sentiment analysis, and real-time monitoring of brand conversations.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
Sprout Social
85/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
BuzzSumo
85

Highest score on the LBA metric in this industry.

Authority Leader?
Sprout Social
78

Highest score on the Authority metric in this industry.

TOM Leader?
Brandwatch
100

Highest score on the TOM metric in this industry.

Sprout Social is the default answer in AI responses for Social Analytics & Listening Tools

Sprout Social and Brandwatch together dominate AI responses for Social Analytics & Listening Tools. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 33 Social Analytics & Listening Tools brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Sprout Social
sproutsocial.com
 84
78
94
85
2
Brandwatch
brandwatch.com
 78
71
100
82
3
Talkwalker
talkwalker.com
 73
57
82
70
4
Hootsuite
hootsuite.com
 81
48
76
67
5
Meltwater
meltwater.com
 74
36
84
61
6
Mention
mention.com
 68
15
48
38
7
Sprinklr
sprinklr.com
 71
10
33
30
8
Buffer
buffer.com
 79
8
28
28
9
Brand24
brand24.com
 67
22
11
26
10
BuzzSumo
buzzsumo.com
 85
9
19
26
11
Agorapulse
agorapulse.com
 70
7
21
24
12
Emplifi
emplifi.io
 70
7
22
24
13
Awario
awario.com
 60
6
20
21
14
Later
later.com
 72
7
14
21
15
NetBase Quid
netbasequid.com
 67
7
12
19
16
Reputation
reputation.com
 73
7
7
18
17
Rival IQ
rivaliq.com
 71
7
9
18
18
Audiense
audiense.com
 68
7
7
17
19
Iconosquare
iconosquare.com
 63
6
8
17
20
Keyhole
keyhole.co
 62
6
9
17
21
YouScan
youscan.io
 69
7
7
17
22
Zoho Social
zohosocial.com
 71
7
7
17
23
Digimind
digimind.com
 66
7
7
16
24
Metricool
metricool.com
 64
6
6
16
25
Oktopost
oktopost.com
 64
6
6
16
26
Quintly
quintly.com
 65
7
7
16
27
Sendible
sendible.com
 64
6
6
16
28
Cyfe
cyfe.com
 55
6
6
14
29
Falcon.io
falcon.io
 57
6
6
14
30
Pulsar
pulsarplatform.com
 55
6
6
14
31
eClincher
eclincher.com
 43
4
4
11
32
Exolyt
exolyt.com
 43
4
4
11
33
Minter.io
minter.io
 33
3
3
9

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Social Analytics & Listening Tools prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →