Industry Report

Social Analytics & Listening Tools

Tools that provide social performance measurement, audience insights, sentiment analysis, and real-time monitoring of brand conversations.

Brands tracked: 33

Brands analyzed: 33

Last updated: 2026-04-22

Model: OpenAI GPT-5

Prompts: 263

Total responses: 1,330

Top Brand Overall?

Sprout Social

85/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

BuzzSumo

Highest score on the LBA metric.

Authority Leader?

Sprout Social

Highest score on the Authority metric.

TOM Leader?

Brandwatch

100

Highest score on the TOM metric.

Sprout Social is the default answer in AI responses for Social Analytics & Listening Tools

Sprout Social and Brandwatch together dominate AI responses for Social Analytics & Listening Tools. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

#	Brand	LBA	Authority	TOM	Overall
1	Sprout Social sproutsocial.com	84	78	94	85
2	Brandwatch brandwatch.com	78	71	100	82
3	Talkwalker talkwalker.com	73	57	82	70
4	Hootsuite hootsuite.com	81	48	76	67
5	Meltwater meltwater.com	74	36	84	61
6	Mention mention.com	68	15	48	37
7	Sprinklr sprinklr.com	71	10	33	29
8	Brand24 brand24.com	67	22	11	25
9	Buffer buffer.com	79	5	28	22
10	Agorapulse agorapulse.com	70	3	21	17
11	Keyhole keyhole.co	62	5	9	14
12	Rival IQ rivaliq.com	71	3	9	12
13	BuzzSumo buzzsumo.com	85	1	19	11
14	Later later.com	72	1	14	10
15	Awario awario.com	60	1	20	9
16	Metricool metricool.com	64	4	3	9
17	Emplifi emplifi.io	70	0	22	3
18	Iconosquare iconosquare.com	63	0	8	2
19	NetBase Quid netbasequid.com	67	0	12	2
20	Digimind digimind.com	66	0	2	1
21	Pulsar pulsarplatform.com	55	0	3	1
22	YouScan youscan.io	69	0	1	1
23	Audiense audiense.com	68	0	0	0
24	Cyfe cyfe.com	55	0	0	0
25	eClincher eclincher.com	43	0	0	0
26	Exolyt exolyt.com	43	0	0	0
27	Falcon.io falcon.io	57	0	0	0
28	Minter.io minter.io	33	0	0	0
29	Oktopost oktopost.com	64	0	0	0
30	Quintly quintly.com	65	0	0	0
31	Reputation reputation.com	73	0	0	0
32	Sendible sendible.com	64	0	0	0
33	Zoho Social zohosocial.com	71	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Social Analytics & Listening Tools

Sprout Social is the default answer in AI responses for Social Analytics & Listening Tools

Brand Leaderboard All 33 Social Analytics & Listening Tools brands ranked

How is this calculated? Methodology

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