Overview Leaderboard Methodology
Industry Report

Demand-Side Platforms

Technology platforms used by advertisers and agencies to programmatically buy and optimize digital ad impressions across multiple exchanges and publishers.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
The Trade Desk
91/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Google
96

Highest score on the LBA metric in this industry.

Authority Leader?
The Trade Desk
94

Highest score on the Authority metric in this industry.

TOM Leader?
The Trade Desk
100

Highest score on the TOM metric in this industry.

The Trade Desk is the default answer in AI responses for Demand-Side Platforms

The Trade Desk and Google together dominate AI responses for Demand-Side Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 33 Demand-Side Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
The Trade Desk
thetradedesk.com
 79
94
100
91
2
Google
google.com
 96
71
100
88
3
Amazon
amazon.com
 85
58
87
76
4
StackAdapt
stackadapt.com
 78
43
70
62
5
Xandr
xandr.com
 66
7
73
36
6
Basis
basis.net
 57
12
56
35
7
Adform
adform.com
 59
12
45
33
8
Basis Technologies
basis.com
 61
6
47
29
9
Yahoo DSP
yahoo.com
 53
5
53
28
10
MediaMath
mediamath.com
 61
6
39
27
11
Quantcast
quantcast.com
 71
7
18
23
12
Criteo
criteo.com
 76
8
12
21
13
Simpli.fi
simpli.fi
 63
6
17
21
14
RTB House
rtbhouse.com
 72
7
7
18
15
Beeswax
beeswax.com
 71
7
7
17
16
Liftoff
liftoff.io
 69
7
7
17
17
Magnite
magnite.com
 65
7
7
16
18
Moloco
moloco.com
 61
6
6
15
19
Remerge
remerge.io
 61
6
6
15
20
Viant
viantinc.com
 60
6
6
15
21
InMobi
inmobi.com
 56
6
6
14
22
Jampp
jampp.com
 58
6
6
14
23
LoopMe
loopme.com
 54
5
5
14
24
Smadex
smadex.com
 55
5
5
14
25
Choozle
choozle.com
 53
5
5
13
26
Nexxen
nexxen.com
 50
5
5
13
27
Kayzen
kayzen.io
 48
5
5
12
28
Eskimi
eskimi.com
 43
4
4
11
29
illumin
illumin.com
 41
4
4
11
30
BidTheatre
bidtheatre.com
 32
3
3
9
31
Hawk
hawk-tech.io
 18
2
2
5
32
Hybrid
hybrid.ai
 13
1
1
4
33
Pontiac
pontiac.media
 3
0
0
1

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Demand-Side Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →