Overview Leaderboard Methodology
Industry Report

Influencer Marketing Platforms

Services that connect brands with influencers, facilitate campaign management, track influencer performance, and handle payments and contracts.

Brands tracked: 37
Brands analyzed: 37
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 287
Total responses: 1,470
Top Brand Overall?
CreatorIQ
77/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
HypeAuditor
84

Highest score on the LBA metric.

Authority Leader?
Aspire
79

Highest score on the Authority metric.

TOM Leader?
CreatorIQ
100

Highest score on the TOM metric.

CreatorIQ leads the Influencer Marketing Platforms category in AI responses

CreatorIQ is the most consistently-surfaced brand when users ask AI assistants about Influencer Marketing Platforms, but not to the point of monopolising the conversation. GRIN and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 37 Influencer Marketing Platforms brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
CreatorIQ
creatoriq.com
 76
61
100
77
2
GRIN
grin.co
 72
67
91
76
3
Aspire
aspire.io
 54
79
96
74
4
Upfluence
upfluence.com
 69
60
92
72
5
Traackr
traackr.com
 67
8
76
34
6
Modash
modash.io
 65
37
13
32
7
HypeAuditor
hypeauditor.com
 84
6
28
25
8
Later
later.com
 78
4
27
21
9
Heepsy
heepsy.com
 51
11
14
20
10
Sprout Social
sproutsocial.com
 75
3
31
19
11
Captiv8
captiv8.io
 58
3
36
18
12
Tagger
taggermedia.com
 61
3
29
17
13
Collabstr
collabstr.com
 50
22
1
11
14
Influencity
influencity.com
 44
1
19
9
15
Impact.com
impact.com
 81
0
19
5
16
Klear
klear.com
 66
0
62
3
17
Linqia
linqia.com
 59
0
8
2
18
LTK
ltk.com
 72
0
8
2
19
Mavrck
mavrck.com
 64
0
9
2
20
Meltwater
meltwater.com
 66
0
20
2
21
Afluencer
afluencer.com
 30
0
2
1
22
Insense
insense.pro
 47
2
0
1
23
Popular Pays
popularpays.com
 60
0
0
1
24
#paid
hashtagpaid.com
 57
0
0
0
25
Brandbassador
brandbassador.com
 45
0
0
0
26
Creator.co
creator.co
 38
0
0
0
27
Humanz
humanz.com
 36
0
0
0
28
inBeat
inbeat.co
 44
0
0
0
29
Influencer Hero
influencer-hero.com
 20
0
0
0
30
IZEA
izea.com
 59
0
0
0
31
NeoReach
neoreach.com
 71
0
0
0
32
Open Influence
openinfluence.com
 49
0
0
0
33
Shopify Tax
shopify.com
 32
0
0
0
34
Stellar
stellar.tech
 16
0
0
0
35
The Cirqle
thecirqle.com
 40
0
0
0
36
T
TRIBE
tribeplatform.com
 60
0
0
0
37
Webfluential
webfluential.com
 32
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 287 shared Influencer Marketing Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 287 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →