Health & Wellness
Fitness apps, supplements, telehealth services, mental-health apps and wearable trackers.
5 subcategories
19 industries
652 brands tracked
652 brands analyzed
Fitness Apps
Workout, training and coached-fitness mobile apps.
General Fitness Apps
Mobile apps that provide a variety of workout routines, tracking, and basic coaching across strength, cardio, and flexibility for broad user audiences.
Guided Workout & Coaching Apps
Subscription-based apps offering structured, coach-led programs, personalized training plans, and often live or on-demand instructor-led classes.
Home Workout & Bodyweight Apps
Apps designed primarily for at-home exercise using bodyweight or minimal equipment, offering short routines, challenges, and progress tracking.
Running & Cycling Apps
Apps focused on outdoor activities like running, cycling, and triathlon training that offer GPS tracking, route planning, and performance analytics.
Supplements & Vitamins
Vitamin, mineral, protein and supplement brands sold DTC.
Multivitamins
Daily comprehensive vitamin and mineral formulations marketed for general health and nutritional insurance.
Probiotics
Live bacterial and yeast formulations intended to support gut health, digestion, and immune function.
Protein Powders
Powdered protein supplements derived from whey, casein, plant, or blended sources for muscle support and meal replacement.
Vitamin D Supplements
Standalone vitamin D3 or D2 products sold to support bone health, immune function, and vitamin D deficiency prevention.
Telehealth
Virtual-care, prescription and direct-to-consumer telehealth services.
Direct-To-Consumer Telehealth Providers
Companies offering consumer-facing virtual care services that provide diagnosis, treatment plans, and prescriptions directly to patients via apps or websites.
Employer & Payer Telehealth Platforms
Telehealth solutions contracted by employers, health plans, or payers to deliver virtual primary care, chronic disease management, and preventive services to covered populations.
Specialty Telehealth Clinics
Telemedicine providers focused on specific medical specialties—such as mental health, dermatology, sexual health, or endocrinology—delivering remote consultations and treatment.
Urgent Care Telemedicine Services
Virtual urgent care platforms that provide on-demand video or chat consultations for acute, non-emergency conditions and immediate prescriptions.
Mental Health Apps
Meditation, therapy and mental-wellness apps.
Meditation Apps
Mobile and web applications that provide guided meditations, mindfulness exercises, sleep aids, and breathing techniques to reduce stress and improve focus.
Mood Tracking Apps
Apps that help users log emotions, symptoms, triggers, and medication to monitor mental-health trends and inform clinicians or personal care plans.
Online Therapy Platforms
Digital services that connect users with licensed therapists for video, chat, or phone counseling and ongoing mental-health treatment plans.
Self-Help & CBT Apps
Applications that deliver cognitive behavioral therapy techniques, psychoeducation, and structured exercises for managing anxiety, depression, and related conditions.
Wearable Fitness Trackers
Dedicated fitness-tracker and health-wearable brands.
Activity Trackers
Wrist-worn or clip-on devices focused on tracking steps, sleep, calories burned, and basic health metrics for everyday fitness monitoring.
GPS Running Watches
Durable sport-focused watches with built-in GPS and advanced metrics for runners and multisport athletes.
Heart Rate Monitors
Devices, often chest straps or optical wearables, designed specifically to provide continuous and accurate heart rate and training-zone data.
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