Overview Leaderboard Methodology
Industry Report

Employer & Payer Telehealth Platforms

Telehealth solutions contracted by employers, health plans, or payers to deliver virtual primary care, chronic disease management, and preventive services to covered populations.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,435
Top Brand Overall?
Teladoc
89/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Maven Clinic
78

Highest score on the LBA metric in this industry.

Authority Leader?
Teladoc
91

Highest score on the Authority metric in this industry.

TOM Leader?
Teladoc
100

Highest score on the TOM metric in this industry.

Teladoc is the default answer in AI responses for Employer & Payer Telehealth Platforms

Teladoc and Teladoc Health together dominate AI responses for Employer & Payer Telehealth Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 36 Employer & Payer Telehealth Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Teladoc
teladoc.com
 77
91
100
89
2
Teladoc Health
teladochealth.com
 72
84
100
85
3
Amwell
amwell.com
 72
72
94
79
4
Included Health
includedhealth.com
 67
71
91
76
5
MDLIVE
mdlive.com
 68
16
63
42
6
Doctor On Demand
doctorondemand.com
 77
8
28
27
7
Maven Clinic
mavenclinic.com
 78
8
24
26
8
Wheel
wheel.com
 63
6
24
23
9
Omada Health
omadahealth.com
 76
8
13
21
10
Spring Health
springhealth.com
 66
7
14
20
11
Hinge Health
hingehealth.com
 75
7
9
19
12
Lyra Health
lyrahealth.com
 71
7
10
19
13
CirrusMD
cirrusmd.com
 52
5
16
18
14
Virta Health
virtahealth.com
 76
8
8
18
15
Sword Health
swordhealth.com
 68
7
7
17
16
Transcarent
transcarent.com
 62
6
9
17
17
98point6
98point6.com
 45
5
13
15
18
Amazon One Medical
onemedical.com
 62
6
6
15
19
Crossover Health
crossoverhealth.com
 59
6
6
15
20
HealthTap
healthtap.com
 60
6
6
15
21
Vida Health
vida.com
 62
6
6
15
22
Accolade
accolade.com
 58
6
6
14
23
HealthJoy
healthjoy.com
 54
5
5
14
24
Hello Heart
helloheart.com
 57
6
6
14
25
K Health
khealth.com
 54
5
5
14
26
Premise Health
premisehealth.com
 54
5
5
14
27
Dialogue
dialogue.co
 53
5
5
13
28
Firefly Health
firefly.health
 47
5
5
12
29
First Stop Health
firststophealth.com
 41
4
4
11
30
Galileo
galileo.io
 45
4
4
11
31
Maple
getmaple.ca
 42
4
4
11
32
Curai Health
curai.com
 35
3
3
9
33
Medgate
medgate.ch
 33
3
3
9
34
N
Nice Healthcare
nice.health
 35
4
4
9
35
Recuro Health
recurohealth.com
 34
3
3
9
36
AllyHealth
allyhealth.net
 18
2
2
5

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared Employer & Payer Telehealth Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →