Overview Leaderboard Methodology
Industry Report

Guided Workout & Coaching Apps

Subscription-based apps offering structured, coach-led programs, personalized training plans, and often live or on-demand instructor-led classes.

Brands tracked: 35
Brands analyzed: 35
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 270
Total responses: 1,390
Top Brand Overall?
Nike
88/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Nike
91

Highest score on the LBA metric.

Authority Leader?
Nike
84

Highest score on the Authority metric.

TOM Leader?
Peloton
100

Highest score on the TOM metric.

Nike is the default answer in AI responses for Guided Workout & Coaching Apps

When users ask ChatGPT, Claude, or Gemini about Guided Workout & Coaching Apps, Nike is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Peloton is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 35 Guided Workout & Coaching Apps brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Nike
nike.com
 91
84
90
88
2
Peloton
onepeloton.com
 81
54
100
76
3
Apple
apple.com
 87
42
66
62
4
Fitbod
fitbod.me
 71
22
54
44
5
Centr
centr.com
 70
12
50
35
6
FitOn
fitonapp.com
 68
28
17
32
7
Future
future.co
 60
4
65
26
8
Freeletics
freeletics.com
 73
6
29
23
9
Alo Moves
alomoves.com
 75
4
40
22
10
Down Dog
downdogapp.com
 75
3
17
16
11
Aaptiv
aaptiv.com
 70
1
20
13
12
BODi
bodi.com
 70
2
9
11
13
Les Mills+
lesmills.com
 75
1
23
11
14
Strong
strong.app
 12
19
6
11
15
Caliber
calibersoftware.com
 34
1
19
8
16
BetterMe
betterme.world
 66
1
4
7
17
C
CoPilot
trainwithcopilot.com
 28
0
18
2
18
Ladder
ladder.sport
 68
0
10
2
19
obé fitness
obefitness.com
 69
0
17
2
20
Strava
strava.com
 84
0
8
2
21
Sweat
sweat.com
 68
0
13
2
22
Daily Burn
dailyburn.com
 73
0
2
1
23
Fiit
fiit.tv
 62
0
5
1
24
Glo
glo.com
 42
0
2
1
25
iFIT
ifit.com
 74
0
2
1
26
Asana Rebel
asanarebel.com
 58
0
0
0
27
cult.fit
cult.fit
 70
0
0
0
28
EvolveYou
evolveyou.app
 15
0
0
0
29
Keep
gotokeep.com
 36
0
0
0
30
Mad Muscles
madmuscles.com
 30
0
0
0
31
Pilates Anytime
pilatesanytime.com
 67
0
0
0
32
Shred
shred.app
 25
0
0
0
33
Sworkit
sworkit.com
 63
0
0
0
34
The Sculpt Society
thesculptsociety.com
 73
0
0
0
35
Yoga International
yogainternational.com
 60
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 270 shared Guided Workout & Coaching Apps prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 270 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →