Overview Leaderboard Methodology
Industry Report

Guided Workout & Coaching Apps

Subscription-based apps offering structured, coach-led programs, personalized training plans, and often live or on-demand instructor-led classes.

Brands tracked: 35
Brands analyzed: 35
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 270
Total responses: 1,390
Top Brand Overall?
Nike
88/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Nike
91

Highest score on the LBA metric in this industry.

Authority Leader?
Nike
84

Highest score on the Authority metric in this industry.

TOM Leader?
Peloton
100

Highest score on the TOM metric in this industry.

Nike is the default answer in AI responses for Guided Workout & Coaching Apps

When users ask ChatGPT, Claude, or Gemini about Guided Workout & Coaching Apps, Nike is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Peloton is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 35 Guided Workout & Coaching Apps brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Nike
nike.com
 91
84
90
88
2
Peloton
onepeloton.com
 81
54
100
76
3
Apple
apple.com
 87
42
66
63
4
Fitbod
fitbod.me
 71
22
54
44
5
Centr
centr.com
 70
12
50
36
6
FitOn
fitonapp.com
 68
28
17
33
7
Future
future.co
 60
6
65
32
8
Alo Moves
alomoves.com
 75
8
40
31
9
Freeletics
freeletics.com
 73
7
29
27
10
Les Mills+
lesmills.com
 75
7
23
25
11
Aaptiv
aaptiv.com
 70
7
20
23
12
Down Dog
downdogapp.com
 75
8
17
23
13
obé fitness
obefitness.com
 69
7
17
22
14
Strava
strava.com
 84
8
8
20
15
Sweat
sweat.com
 68
7
13
20
16
Ladder
ladder.sport
 68
7
10
19
17
BODi
bodi.com
 70
7
9
18
18
Daily Burn
dailyburn.com
 73
7
7
18
19
iFIT
ifit.com
 74
7
7
18
20
The Sculpt Society
thesculptsociety.com
 73
7
7
18
21
cult.fit
cult.fit
 70
7
7
17
22
BetterMe
betterme.world
 66
7
7
16
23
Pilates Anytime
pilatesanytime.com
 67
7
7
16
24
Sworkit
sworkit.com
 63
6
6
16
25
Caliber
calibersoftware.com
 34
3
19
15
26
Fiit
fiit.tv
 62
6
6
15
27
Yoga International
yogainternational.com
 60
6
6
15
28
Asana Rebel
asanarebel.com
 58
6
6
14
29
C
CoPilot
trainwithcopilot.com
 28
3
18
13
30
Glo
glo.com
 42
4
4
11
31
Strong
strong.app
 12
19
6
11
32
Keep
gotokeep.com
 36
4
4
9
33
Mad Muscles
madmuscles.com
 30
3
3
8
34
Shred
shred.app
 25
2
2
7
35
EvolveYou
evolveyou.app
 15
2
2
5

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 270 shared Guided Workout & Coaching Apps prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 270 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →