Overview Leaderboard Methodology
Industry Report

Subcompact SUVs

Small crossover SUVs that offer higher seating position and cargo flexibility while remaining economical and city-friendly.

Brands tracked: 34
Brands analyzed: 34
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 269
Total responses: 1,365
Top Brand Overall?
Honda
85/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Hyundai
89

Highest score on the LBA metric.

Authority Leader?
Honda
81

Highest score on the Authority metric.

TOM Leader?
Mazda
100

Highest score on the TOM metric.

Honda is the default answer in AI responses for Subcompact SUVs

Honda and Hyundai together dominate AI responses for Subcompact SUVs. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 34 Subcompact SUVs brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Honda
honda.com
 83
81
91
85
2
Hyundai
hyundai.com
 89
62
87
78
3
Mazda
mazdausa.com
 79
52
100
74
4
Subaru
subaru.co.jp
 78
54
83
71
5
Subaru Crosstrek
subaru.com
 86
35
83
63
6
Kia
kia.com
 82
32
80
59
7
Chevrolet
chevrolet.com
 82
19
29
36
8
Nissan Kicks
nissanusa.com
 76
12
34
31
9
Volkswagen
vw.com
 77
2
28
16
10
Buick
buick.com
 76
0
20
2
11
MINI
mini.com
 76
0
6
2
12
Ford
ford.com
 83
0
0
1
13
Jeep
jeep.com
 77
0
1
1
14
C
Chery
cheryinternational.com
 62
0
0
0
15
Citroen
citroen.com
 77
0
0
0
16
Crown
toyota.com
 35
0
0
0
17
Dacia
dacia.com
 78
0
0
0
18
Eunos
mazda.com
 28
0
0
0
19
Fiat
fiat.com
 66
0
0
0
20
G
Geely
geely.com
 71
0
0
0
21
Haval
haval-global.com
 66
0
0
0
22
Hyundai Evolve+
hyundaiusa.com
 11
0
0
0
23
Mahindra
mahindra.com
 76
0
0
0
24
M
MG
mgmotor.com
 64
0
0
0
25
M
Mitsubishi
mitsubishi-motors.com
 67
0
0
0
26
Opel
opel.com
 74
0
0
0
27
Perodua
perodua.com.my
 78
0
0
0
28
Peugeot
peugeot.com
 76
0
0
0
29
President
nissan-global.com
 8
0
0
0
30
Proton
proton.com
 67
0
0
0
31
Renault
renault.com
 76
0
0
0
32
Skoda
skoda-auto.com
 83
0
0
0
33
Suzuki
suzuki.com
 71
0
0
0
34
Tata
tatamotors.com
 83
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 269 shared Subcompact SUVs prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 269 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →