Overview Leaderboard Methodology
Industry Report

Stock Video Marketplaces

Services that provide licensed video clips, motion backgrounds, and footage packs for filmmakers, advertisers, and content creators.

Brands tracked: 30
Brands analyzed: 30
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 245
Total responses: 1,225
Top Brand Overall?
Adobe
93/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Adobe
89

Highest score on the LBA metric in this industry.

Authority Leader?
Adobe
95

Highest score on the Authority metric in this industry.

TOM Leader?
Shutterstock
100

Highest score on the TOM metric in this industry.

Adobe is the default answer in AI responses for Stock Video Marketplaces

When users ask ChatGPT, Claude, or Gemini about Stock Video Marketplaces, Adobe is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Shutterstock is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 30 Stock Video Marketplaces brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Adobe
adobe.com
 89
95
94
93
2
Shutterstock
shutterstock.com
 78
70
100
82
3
Pond5
pond5.com
 70
75
85
77
4
Envato Elements
envato.com
 73
59
77
69
5
Storyblocks
storyblocks.com
 75
41
78
63
6
Artgrid
artgrid.io
 68
36
78
58
7
iStock
istockphoto.com
 74
21
79
50
8
Getty Images
gettyimages.com
 87
15
77
49
9
Motion Array
motionarray.com
 75
24
54
46
10
Depositphotos
depositphotos.com
 64
6
36
27
11
Pexels
pexels.com
 77
12
8
21
12
Dissolve
dissolve.com
 50
5
22
20
13
Filmsupply
filmsupply.com
 66
7
13
20
14
Pixabay
pixabay.com
 76
9
8
19
15
VideoHive
videohive.net
 69
7
7
17
16
123RF
123rf.com
 60
6
6
15
17
Dreamstime
dreamstime.com
 57
6
6
14
18
MotionElements
motionelements.com
 56
6
6
14
19
ProductionCrate
productioncrate.com
 55
6
6
14
20
Videvo
videvo.net
 53
5
7
14
21
Mixkit
mixkit.co
 49
5
5
13
22
Videezy
videezy.com
 53
5
5
13
23
Coverr
coverr.co
 46
5
5
12
24
Bigstock
bigstockphoto.com
 42
4
4
11
25
Clipstill
clipstill.com
 34
3
3
9
26
F
Framepool
framepool.com
 26
3
3
7
27
NatureFootage
naturefootage.com
 17
2
2
5
28
Nimia
nimia.com
 16
2
2
5
29
FilmPac
filmpac.com
 2
0
4
2
30
O
OrangeHD
orangehd.com
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 245 shared Stock Video Marketplaces prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 245 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →