Regional Auto Insurers
State- or region-focused personal auto carriers that concentrate on specific U.S. states or regions with localized underwriting and service.
Erie Insurance leads the Regional Auto Insurers category in AI responses
Erie Insurance is the most consistently-surfaced brand when users ask AI assistants about Regional Auto Insurers, but not to the point of monopolising the conversation. Auto-Owners Insurance and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 38 Regional Auto Insurers brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Erie Insurance
erieinsurance.com
|
70 | 72 | 93 | 78 |
| 2 |
 Auto-Owners Insurance
auto-owners.com
|
70 | 34 | 67 | 54 |
| 3 |
 NJM
njm.com
|
68 | 45 | 26 | 43 |
| 4 |
 Shelter Insurance
shelterinsurance.com
|
55 | 19 | 34 | 33 |
| 5 |
 COUNTRY Financial
countryfinancial.com
|
59 | 12 | 39 | 30 |
| 6 |
 Amica
amica.com
|
64 | 7 | 50 | 29 |
| 7 |
 Kemper
kemper.com
|
51 | 5 | 29 | 20 |
| 8 |
 State Farm
statefarm.com
|
88 | 4 | 16 | 18 |
| 9 |
 Westfield Insurance
westfieldinsurance.com
|
48 | 4 | 26 | 18 |
| 10 |
 Progressive
progressiveintl.com
|
82 | 3 | 7 | 13 |
| 11 |
 GEICO
geico.com
|
93 | 2 | 7 | 11 |
| 12 |
 Mercury Insurance
mercuryinsurance.com
|
53 | 0 | 32 | 3 |
| 13 |
 Plymouth Rock
plymouthrock.com
|
54 | 0 | 10 | 2 |
| 14 |
 Texas Farm Bureau Insurance
txfb-ins.com
|
59 | 0 | 9 | 2 |
| 15 |
 Alfa Insurance
alfainsurance.com
|
52 | 0 | 0 | 1 |
| 16 |
 California Casualty
calcas.com
|
44 | 0 | 0 | 1 |
| 17 |
 Donegal Insurance Group
donegalgroup.com
|
35 | 0 | 5 | 1 |
| 18 |
 Farm Bureau Financial Services
fbfs.com
|
52 | 0 | 0 | 1 |
| 19 |
 Grange Insurance
grangeinsurance.com
|
49 | 0 | 2 | 1 |
| 20 |
 MMG Insurance
mmgins.com
|
28 | 0 | 1 | 1 |
| 21 |
 PEMCO Insurance
pemco.com
|
68 | 0 | 1 | 1 |
| 22 |
 SECURA Insurance
secura.net
|
44 | 0 | 7 | 1 |
| 23 |
 Arbella Insurance
arbella.com
|
53 | 0 | 0 | 0 |
| 24 |
 Central Insurance
central-insurance.com
|
28 | 0 | 0 | 0 |
| 25 |
 Concord Group Insurance
concordgroupinsurance.com
|
33 | 0 | 0 | 0 |
| 26 |
 Frankenmuth Insurance
frankenmuthinsurance.com
|
34 | 0 | 0 | 0 |
| 27 |
 Georgia Farm Bureau Insurance
gfbinsurance.com
|
52 | 0 | 0 | 0 |
| 28 |
 Germania Insurance
germaniainsurance.com
|
40 | 0 | 0 | 0 |
| 29 |
 Hastings Mutual Insurance Company
hastingsmutual.com
|
27 | 0 | 0 | 0 |
| 30 |
 IMT Insurance
imtins.com
|
46 | 0 | 0 | 0 |
| 31 |
 Kentucky Farm Bureau Insurance
kyfb.com
|
41 | 0 | 0 | 0 |
| 32 |
 Mutual of Enumclaw
mutualofenumclaw.com
|
33 | 0 | 0 | 0 |
| 33 |
O
Ohio Mutual Insurance Group
ohiomutual.com
|
35 | 0 | 0 | 0 |
| 34 |
 Quincy Mutual Group
quincymutual.com
|
22 | 0 | 0 | 0 |
| 35 |
 Safety Insurance
safetyinsurance.com
|
50 | 0 | 0 | 0 |
| 36 |
 Tennessee Farmers Insurance
tnfarmers.com
|
28 | 0 | 0 | 0 |
| 37 |
 Union Mutual
unionmutual.com
|
9 | 0 | 0 | 0 |
| 38 |
 West Bend Insurance
thesilverlining.com
|
35 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 293 shared Regional Auto Insurers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →