Regional Auto Insurers
State- or region-focused personal auto carriers that concentrate on specific U.S. states or regions with localized underwriting and service.
Erie Insurance leads the Regional Auto Insurers category in AI responses
Erie Insurance is the most consistently-surfaced brand when users ask AI assistants about Regional Auto Insurers, but not to the point of monopolising the conversation. Auto-Owners Insurance and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 38 Regional Auto Insurers brands ranked
Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Erie Insurance
erieinsurance.com
|
70 | 72 | 93 | 78 |
| 2 |
 Auto-Owners Insurance
auto-owners.com
|
70 | 34 | 67 | 55 |
| 3 |
 NJM
njm.com
|
68 | 45 | 26 | 44 |
| 4 |
 Shelter Insurance
shelterinsurance.com
|
55 | 19 | 34 | 34 |
| 5 |
 Amica
amica.com
|
64 | 7 | 50 | 31 |
| 6 |
 COUNTRY Financial
countryfinancial.com
|
59 | 12 | 39 | 31 |
| 7 |
 State Farm
statefarm.com
|
88 | 9 | 16 | 25 |
| 8 |
 Mercury Insurance
mercuryinsurance.com
|
53 | 5 | 32 | 23 |
| 9 |
 GEICO
geico.com
|
93 | 9 | 9 | 22 |
| 10 |
 Kemper
kemper.com
|
51 | 5 | 29 | 22 |
| 11 |
 Progressive
progressiveintl.com
|
82 | 8 | 8 | 20 |
| 12 |
 Westfield Insurance
westfieldinsurance.com
|
48 | 5 | 26 | 20 |
| 13 |
 PEMCO Insurance
pemco.com
|
68 | 7 | 7 | 17 |
| 14 |
 Texas Farm Bureau Insurance
txfb-ins.com
|
59 | 6 | 9 | 17 |
| 15 |
 Plymouth Rock
plymouthrock.com
|
54 | 5 | 10 | 16 |
| 16 |
 Alfa Insurance
alfainsurance.com
|
52 | 5 | 5 | 13 |
| 17 |
 Arbella Insurance
arbella.com
|
53 | 5 | 5 | 13 |
| 18 |
 Farm Bureau Financial Services
fbfs.com
|
52 | 5 | 5 | 13 |
| 19 |
 Georgia Farm Bureau Insurance
gfbinsurance.com
|
52 | 5 | 5 | 13 |
| 20 |
 Grange Insurance
grangeinsurance.com
|
49 | 5 | 5 | 13 |
| 21 |
 Safety Insurance
safetyinsurance.com
|
50 | 5 | 5 | 13 |
| 22 |
 SECURA Insurance
secura.net
|
44 | 4 | 7 | 13 |
| 23 |
 IMT Insurance
imtins.com
|
46 | 5 | 5 | 12 |
| 24 |
 California Casualty
calcas.com
|
44 | 4 | 4 | 11 |
| 25 |
 Kentucky Farm Bureau Insurance
kyfb.com
|
41 | 4 | 4 | 11 |
| 26 |
 Donegal Insurance Group
donegalgroup.com
|
35 | 4 | 5 | 10 |
| 27 |
 Germania Insurance
germaniainsurance.com
|
40 | 4 | 4 | 10 |
| 28 |
 Concord Group Insurance
concordgroupinsurance.com
|
33 | 3 | 3 | 9 |
| 29 |
 Frankenmuth Insurance
frankenmuthinsurance.com
|
34 | 3 | 3 | 9 |
| 30 |
 Mutual of Enumclaw
mutualofenumclaw.com
|
33 | 3 | 3 | 9 |
| 31 |
O
Ohio Mutual Insurance Group
ohiomutual.com
|
35 | 3 | 3 | 9 |
| 32 |
 West Bend Insurance
thesilverlining.com
|
35 | 3 | 3 | 9 |
| 33 |
 Central Insurance
central-insurance.com
|
28 | 3 | 3 | 8 |
| 34 |
 MMG Insurance
mmgins.com
|
28 | 3 | 3 | 8 |
| 35 |
 Tennessee Farmers Insurance
tnfarmers.com
|
28 | 3 | 3 | 8 |
| 36 |
 Hastings Mutual Insurance Company
hastingsmutual.com
|
27 | 3 | 3 | 7 |
| 37 |
 Quincy Mutual Group
quincymutual.com
|
22 | 2 | 2 | 6 |
| 38 |
 Union Mutual
unionmutual.com
|
9 | 1 | 1 | 3 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 293 shared Regional Auto Insurers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →