Geometric mean of LBA, Authority and TOM. Penalises any single weak metric.
What the model believes about GEICO without web search.
Frequency × prominence across organic category prompts.
Measures what GPT-5 believes about GEICO from training alone, before any web search. We probe the model 5 times across 5 different angles and score 5 sub-signals.
High overlap with brand prompts shows GEICO is firmly in the model's "direct-to-consumer auto insurer" category.
Unprompted recall on 15 high-volume discovery prompts, run 5 times each in pure recall mode (no web). Brands that surface here are baked into the model's training, not borrowed from live search.
| Discovery prompt | Volume | Appeared | Positions (5 runs) |
|---|---|---|---|
| What are the best direct-to-consumer auto insurers? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| Which direct-to-consumer auto insurers are most popular? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| What are the top online auto insurance companies? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| Which auto insurers are best for buying online? | 0 | 5/5 | 2, 2, 1, 1, 1 |
| What are the best auto insurance companies for self-service? | 0 | 5/5 | 1, 1, 2, 1, 1 |
| Which direct auto insurance companies are easiest to use? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| What are the most recommended car insurance companies online? | 0 | 5/5 | 2, 1, 1, 1, 1 |
| What are the best low-cost direct auto insurers? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| Which car insurance companies are good for getting quotes online? | 49,500 | 5/5 | 1, 2, 1, 1, 1 |
| What are the best digital auto insurance companies? | 0 | 5/5 | 1, 1, 1, 1, 2 |
| Which auto insurers have the best apps and online tools? | 170 | 5/5 | 1, 1, 1, 4, 2 |
| What are the best direct car insurance options for comparison shopping? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| Which online auto insurers are worth checking out? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| What are the best car insurance companies without agents? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| What are the best direct-to-consumer car insurance companies right now? | 0 | 5/5 | 1, 1, 1, 1, 1 |
This report focuses on Direct-to-Consumer Auto Insurers because that is where GEICO scores highest. The model also evaluates it against the industries below, with their own prompts and competitor sets. Click any industry for its full leaderboard.
Generated automatically from gaps and weaknesses in the analysis above, ranked by potential impact on the AI Visibility Score.
You score 100 on recall but only 87 on retrieval (gap of +12.6). Training-data authority is outpacing your current web footprint. Publish fresh, well-cited content to keep search-augmented responses including your brand.
Close the fragility gapYour LBA is strong. Focus on maintaining authoritative coverage and ensuring new product launches get independent reviews within 12 months of release.
Maintain current LBACore TOM is strong. Watch for specific differentiators (slogans, signature products) that appear in only some iterations. Push those into training-data-crawled headlines.
Maintain / refine TOMOther brands in the Direct-to-Consumer Auto Insurers industry, ranked by overall AI Visibility Score.
Every score on this page is reproducible. Below is exactly what we ran and how we computed each number.
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
quality × meta × stability × share × recognition × 100. Each sub-signal is on a 0-1 scale. Read the full LBA methodology →
Analysis run on April 23, 2026 at 3:48 AM
Click a prompt to expand its responses. 210 total responses across 72 prompts.