Overview Leaderboard Methodology
Industry Report

Net Promoter Score Tools

Specialized tools focused on collecting and analyzing NPS feedback to measure customer loyalty and track promoter/detractor trends.

Brands tracked: 37
Brands analyzed: 37
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 287
Total responses: 1,470
Top Brand Overall?
Delighted
88/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Qualtrics
92

Highest score on the LBA metric in this industry.

Authority Leader?
Delighted
91

Highest score on the Authority metric in this industry.

TOM Leader?
Delighted
100

Highest score on the TOM metric in this industry.

Delighted is the default answer in AI responses for Net Promoter Score Tools

Delighted and Qualtrics together dominate AI responses for Net Promoter Score Tools. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 37 Net Promoter Score Tools brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Delighted
delighted.com
 74
91
100
88
2
Qualtrics
qualtrics.com
 92
66
87
81
3
SurveyMonkey
surveymonkey.com
 80
32
64
55
4
AskNicely
asknicely.com
 61
37
70
54
5
Typeform
typeform.com
 83
13
38
36
6
Medallia
medallia.com
 79
11
42
35
7
HubSpot
hubspot.com
 80
8
26
27
8
Hotjar
hotjar.com
 81
8
17
24
9
InMoment
inmoment.com
 69
7
21
24
10
SurveySparrow
surveysparrow.com
 77
12
13
24
11
Wootric
wootric.com
 59
6
31
24
12
Zendesk
zendesk.com
 76
8
20
24
13
Survicate
survicate.com
 64
19
7
22
14
Pendo
pendo.io
 76
8
8
19
15
CustomerGauge
customergauge.com
 58
6
10
17
16
HappyOrNot
happy-or-not.com
 67
7
7
17
17
Chattermill
chattermill.com
 63
6
6
16
18
GetFeedback
getfeedback.com
 67
7
7
16
19
Nicereply
nicereply.com
 61
6
8
16
20
Qualaroo
qualaroo.com
 67
7
7
16
21
Retently
retently.com
 52
5
10
16
22
SatisMeter
satismeter.com
 55
5
7
14
23
Satmetrix
satmetrix.com
 56
6
6
14
24
Simplesat
simplesat.io
 57
6
6
14
25
Zonka Feedback
zonkafeedback.com
 55
6
6
14
26
Appcues
appcues.com
 50
5
5
13
27
Mopinion
mopinion.com
 51
5
5
13
28
Promoter.io
promoter.io
 41
4
4
11
29
Trustmary
trustmary.com
 44
4
4
11
30
Pulse Insights
pulseinsights.com
 35
3
3
9
31
SurveySensum
surveysensum.com
 32
3
3
9
32
Feedier
feedier.com
 24
2
2
7
33
InputKit
inputkit.com
 25
2
2
7
34
Refiner
refiner.io
 23
2
2
6
35
SmileBack
smileback.com
 21
2
2
6
36
YesInsights
yesinsights.com
 23
2
2
6
37
CustomerSure
customersure.com
 17
2
2
5

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 287 shared Net Promoter Score Tools prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 287 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →