Iteration 1 of 5
Mentioned
For B2B companies, the best NPS tools are usually the ones that handle **account-based workflows, role-based permissions, integrations, and closed-loop follow-up** well.
### Top NPS tools for B2B
1. **Delighted (by Qualtrics)**
- Great for fast setup, simple NPS programs, and strong integrations
- Good if you want easy automation with Salesforce, HubSpot, Slack, Zapier
- Best for: teams that want something lightweight and reliable
2. **AskNicely**
- Built specifically around customer experience and follow-up workflows
- Strong for CS teams, account management, and multi-location or services-heavy B2B
- Best for: companies that want NPS tied to customer success actions
3. **Qualtrics XM**
- Enterprise-grade, very powerful analytics and survey logic
- Best for large B2B organizations with complex reporting needs
- Best for: enterprises with dedicated ops/research teams
4. **SurveyMonkey Enterprise**
- Flexible, familiar, and easier than Qualtrics for many teams
- Good reporting and admin controls
- Best for: mid-market B2B teams that want a broad survey platform
5. **Medallia**
- Strong enterprise customer experience platform with advanced text analytics
- Better when NPS is part of a larger VOC program
- Best for: large B2B firms with multiple feedback channels
6. **InMoment**
- Good for customer experience programs and account-level insights
- Strong analytics and action management
- Best for: B2B companies with bigger customer experience programs
7. **Retently**
- Purpose-built for NPS/CSAT/CES with clean workflows and automation
- Strong for SaaS and recurring-revenue B2B
- Best for: lean teams wanting a focused NPS tool
### Best picks by use case
- **Best overall for B2B SaaS:** **Delighted**
- **Best for customer success workflows:** **AskNicely**
- **Best enterprise option:** **Qualtrics XM**
- **Best budget-friendly enterprise-lite option:** **SurveyMonkey Enterprise**
- **Best focused NPS-only tool:** **Retently**
### What to look for in a B2B NPS tool
- Account-level reporting
- Salesforce / HubSpot integration
- Triggered surveys by lifecycle event
- Role-based permissions
- Closed-loop ticketing or task creation
- Text analytics for verbatim feedback
If you want, I can also give you a **shortlist by company size** (startup, mid-market, enterprise) or compare **Delighted vs AskNicely vs Qualtrics**.
Iteration 2 of 5
Mentioned
For B2B companies, the best NPS tools are usually the ones that handle **account-based workflows, CRM integrations, role-based reporting, and closed-loop follow-up** well.
### Top picks
1. **Delighted**
Best for: simple, fast NPS programs
Why: easy to launch, clean reporting, strong integrations with Salesforce, HubSpot, Slack, Zapier.
2. **Qualtrics XM**
Best for: enterprise B2B teams
Why: very powerful survey logic, advanced analytics, strong governance, good for large customer success and CX programs.
3. **SurveyMonkey Enterprise**
Best for: teams that want flexibility without heavy implementation
Why: easy survey creation, decent reporting, good admin controls, works well for multi-team use.
4. **Medallia**
Best for: large-scale customer experience programs
Why: strong text analytics, closed-loop workflows, and enterprise-grade reporting.
5. **HubSpot Service Hub**
Best for: B2B companies already using HubSpot
Why: built-in NPS, ticketing, customer feedback, and easy connection to customer success workflows.
6. **Gainsight CS**
Best for: customer success-led B2B businesses
Why: great for tying NPS to account health, renewals, and playbooks.
7. **ChurnZero**
Best for: SaaS B2B teams
Why: strong in-app surveys, health scoring, and customer success automation.
### Best overall by use case
- **Simplest to use:** Delighted
- **Best enterprise option:** Qualtrics XM
- **Best for CS teams:** Gainsight CS or ChurnZero
- **Best if you already use HubSpot:** HubSpot Service Hub
If you want, I can also give you a **shortlist by company size** or compare **Delighted vs Qualtrics vs Gainsight**.
Iteration 3 of 5
Mentioned
Here are some of the best NPS tools for B2B companies:
1. **Delighted**
Best for: quick setup, simple NPS programs, strong automation.
Why it’s good: clean UI, easy email/web/app surveys, good integrations with Salesforce, Slack, HubSpot.
2. **Qualtrics XM**
Best for: enterprise B2B, advanced analytics, complex customer programs.
Why it’s good: very powerful reporting, segmentation, closed-loop workflows, and governance.
3. **Medallia**
Best for: large B2B organizations with multiple touchpoints.
Why it’s good: strong CX platform, omnichannel feedback, text analytics, and account-level insights.
4. **SurveyMonkey Enterprise / Momentive**
Best for: teams that want flexibility without a heavy CX platform.
Why it’s good: easy survey building, solid NPS templates, and good sharing/collaboration.
5. **AskNicely**
Best for: customer-success-led B2B teams.
Why it’s good: great for ongoing NPS, team alerts, workflows, and action tracking.
6. **Nicereply**
Best for: support and success teams wanting simple CSAT/NPS tracking.
Why it’s good: lightweight, integrates well with Zendesk, Intercom, and help desks.
7. **InMoment**
Best for: mid-market to enterprise B2B customer experience programs.
Why it’s good: strong feedback management, analytics, and account-level reporting.
8. **HubSpot Service Hub**
Best for: B2B companies already using HubSpot.
Why it’s good: native CRM connection makes it easy to tie NPS to lifecycle stages, accounts, and workflows.
**Best overall picks by scenario**
- **Best simple NPS tool:** Delighted
- **Best enterprise platform:** Qualtrics XM
- **Best for customer success teams:** AskNicely
- **Best if you already use HubSpot:** HubSpot Service Hub
If you want, I can also give you a **shortlist by company size** (startup, mid-market, enterprise) or compare **pricing and integrations**.
Iteration 4 of 5
Mentioned
For B2B companies, the best NPS tools are usually the ones that handle **account-based feedback, workflows, and CRM integrations** well.
### Best NPS tools for B2B
- **CustomerGauge** — Best for B2B account-level NPS and revenue attribution
Great if you want NPS tied to **accounts, renewal risk, and CSM workflows**.
- **Delighted** — Best simple, fast setup
Easy to launch, works well for **email, in-app, and link-based NPS**.
- **AskNicely** — Best for operationalizing feedback
Strong for **team alerts, task routing, and frontline follow-up**.
- **Qualtrics XM** — Best enterprise option
Very powerful for **large B2B orgs**, advanced analytics, and custom programs.
- **Medallia** — Best for large-scale experience management
Strong if NPS is part of a broader **customer experience** strategy.
- **SurveySparrow** — Best for conversational surveys
Good for **higher response rates** and more flexible survey design.
### My quick recommendations
- **Mid-market B2B SaaS:** Delighted or AskNicely
- **Account-based B2B / complex sales:** CustomerGauge
- **Enterprise:** Qualtrics XM or Medallia
If you want, I can also give you the **best NPS tool by use case** (SaaS, services, enterprise, CRM integration, or price).
Iteration 5 of 5
Mentioned
For B2B companies, the best NPS tools are usually the ones that handle **account-level scoring, customer success workflows, and integrations with CRM/helpdesk tools**.
### Best NPS tools for B2B
1. **Delighted**
- Best for: simple, fast NPS programs
- Why it stands out: easy setup, clean UI, solid automation, good for CS teams
- Good integrations: Salesforce, HubSpot, Slack, Zendesk
2. **Qualtrics XM**
- Best for: enterprise B2B companies
- Why it stands out: powerful survey logic, advanced analytics, strong reporting
- Good for: multi-team, multi-region customer experience programs
3. **AskNicely**
- Best for: customer success and service teams
- Why it stands out: strong NPS workflows, alerts, coaching, and follow-up automation
- Good integrations: Salesforce, HubSpot, Intercom, Zendesk
4. **Wootric by InMoment**
- Best for: SaaS and product-led B2B companies
- Why it stands out: in-app NPS, transaction surveys, lifecycle feedback
- Good for: tracking NPS by customer segment or product usage
5. **SurveyMonkey Enterprise**
- Best for: teams that want flexibility and familiarity
- Why it stands out: easy to launch, decent analytics, broad adoption
- Good for: basic to mid-level NPS programs
6. **Medallia**
- Best for: large enterprise B2B organizations
- Why it stands out: deep experience management platform, strong analytics and case management
- Good for: complex customer journeys and multiple business units
7. **ChurnZero**
- Best for: SaaS customer success teams
- Why it stands out: NPS tied to customer health scoring and CS workflows
- Good for: renewal risk tracking and CS automation
### My quick pick by use case
- **Best overall for most B2B teams:** **Delighted**
- **Best enterprise option:** **Qualtrics**
- **Best for customer success teams:** **AskNicely**
- **Best for SaaS in-app NPS:** **Wootric**
- **Best for CS + health scoring:** **ChurnZero**
If you want, I can also give you a **top 5 comparison table with pricing, pros/cons, and ideal company size**.