Overview Leaderboard Methodology
Industry Report

National Auto Insurers

Large, nationwide personal auto insurance companies offering standard policies, broad distribution, and brand-recognition across multiple states.

Brands tracked: 31
Brands analyzed: 31
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 251
Total responses: 1,260
Top Brand Overall?
State Farm
88/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Progressive
87

Highest score on the LBA metric in this industry.

Authority Leader?
GEICO
82

Highest score on the Authority metric in this industry.

TOM Leader?
State Farm
100

Highest score on the TOM metric in this industry.

State Farm is the default answer in AI responses for National Auto Insurers

State Farm and GEICO together dominate AI responses for National Auto Insurers. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 31 National Auto Insurers brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
State Farm
statefarm.com
 84
80
100
88
2
GEICO
geico.com
 78
82
93
84
3
Progressive
progressiveintl.com
 87
69
91
82
4
Nationwide
nationwide.com
 80
48
78
67
5
Allstate
allstate.com
 73
36
82
60
6
USAA
usaa.com
 79
33
82
60
7
Travelers
travelers.com
 72
19
64
45
8
Liberty Mutual
libertymutual.com
 69
10
71
39
9
Farmers
farmers.com
 76
8
68
37
10
American Family
amfam.com
 69
7
52
32
11
AAA
aaa.com
 78
8
8
19
12
Erie Insurance
erieinsurance.com
 67
7
7
17
13
Amica
amica.com
 63
6
6
16
14
Auto-Owners Insurance
auto-owners.com
 58
6
6
15
15
Esurance
esurance.com
 62
6
6
15
16
MAPFRE
mapfreinsurance.com
 60
6
6
15
17
Root
root.com
 60
6
6
15
18
Safeco
safeco.com
 59
6
6
15
19
NJM
njm.com
 57
6
6
14
20
The General
thegeneral.com
 55
5
5
14
21
The Zebra
thezebra.com
 57
6
6
14
22
Kemper
kemper.com
 51
5
5
13
23
Mercury Insurance
mercuryinsurance.com
 49
5
5
13
24
National General
nationalgeneral.com
 50
5
5
13
25
Plymouth Rock
plymouthrock.com
 52
5
5
13
26
Clearcover
clearcover.com
 49
5
5
12
27
Direct Auto
directauto.com
 46
5
5
12
28
Bristol West
bristolwest.com
 42
4
4
11
29
Shelter Insurance
shelterinsurance.com
 44
4
4
11
30
Acceptance Insurance
acceptanceinsurance.com
 40
4
4
10
31
Elephant Insurance
elephant.com
 34
3
3
9

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 251 shared National Auto Insurers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 251 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →