Measures what GPT-5 believes about UMB Bank from training alone, before any web search. We probe the model 5 times across 5 different angles and score 5 sub-signals.
High overlap with brand prompts shows UMB Bank is firmly in the model's "regional bank" category.
Unprompted recall on 15 high-volume discovery prompts, run 5 times each in pure recall mode (no web). Brands that surface here are baked into the model's training, not borrowed from live search.
| Discovery prompt | Volume | Appeared | Positions (5 runs) |
|---|---|---|---|
| What are the best regional banks for everyday checking? | 0 | 0/5 | — |
| Which regional banks are most popular in the U.S.? | 0 | 0/5 | — |
| What are the top regional bank options for personal banking? | 90 | 0/5 | — |
| Which regional banks have the best customer service? | 0 | 0/5 | — |
| What regional banks are best for small business accounts? | 0 | 0/5 | — |
| What are the most recommended regional banks near me? | 0 | 0/5 | — |
| Which regional banks are best for loans and mortgages? | 0 | 0/5 | — |
| What are the best regional banks for savings accounts? | 0 | 0/5 | — |
| What regional banks are known for low fees? | 0 | 0/5 | — |
| Which regional banks are good for online banking? | 0 | 0/5 | — |
| What are the most reliable regional banks? | 0 | 0/5 | — |
| Which regional banks have the best checking bonuses? | 0 | 0/5 | — |
| What are the best regional banks for new customers? | 0 | 0/5 | — |
| Which regional banks offer the best rates? | 0 | 0/5 | — |
| What are the best regional banks to join? | 0 | 0/5 | — |
Generated automatically from gaps and weaknesses in the analysis above, ranked by potential impact on the AI Visibility Score.
Your Authority is low across category queries. Users asking about your category do not see you. Priority: get listed in "best of" and "top N" articles for your category on domains with strong training-data crawl presence.
+10 to +25 on AuthorityThe model knows your brand when asked directly (LBA > 0) but never volunteers you in category queries. You are outside the model's go-to list. Co-mention density with established category leaders is the single biggest lever: get listed in "Top 10 X" articles alongside the brands the model currently names.
+10 to +30 on TOM over 12-18 monthsYour LBA is strong. Focus on maintaining authoritative coverage and ensuring new product launches get independent reviews within 12 months of release.
Maintain current LBAOther brands in the Regional Banks industry, ranked by overall AI Visibility Score.
Every score on this page is reproducible. Below is exactly what we ran and how we computed each number.
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
quality × meta × stability × share × recognition × 100. Each sub-signal is on a 0-1 scale. Read the full LBA methodology →
Analysis run on April 23, 2026 at 4:03 AM
Click a prompt to expand its responses. 210 total responses across 72 prompts.