Overview Leaderboard Methodology
Industry Report

Regional Banks

Banks with significant presence across multiple states or a specific region providing retail banking, small-business services, and personal loans.

Brands tracked: 32
Brands analyzed: 32
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 257
Total responses: 1,295
Top Brand Overall?
PNC
77/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Capital One
91

Highest score on the LBA metric in this industry.

Authority Leader?
PNC
70

Highest score on the Authority metric in this industry.

TOM Leader?
PNC
97

Highest score on the TOM metric in this industry.

PNC leads the Regional Banks category in AI responses

PNC is the most consistently-surfaced brand when users ask AI assistants about Regional Banks, but not to the point of monopolising the conversation. Huntington and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 32 Regional Banks brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
PNC
pnc.com
 66
70
97
77
2
Huntington
huntington.com
 75
62
77
71
3
Fifth Third Bank
53.com
 63
57
83
67
4
Regions Bank
regions.com
 72
52
70
64
5
U.S. Bank
usbank.com
 72
41
62
57
6
M&T Bank
mtb.com
 64
10
70
38
7
Truist
truist.com
 61
19
36
35
8
KeyBank
key.com
 62
6
55
31
9
Citizens
citizensbank.com
 61
6
33
25
10
BMO
bmo.com
 74
10
16
24
11
Capital One
capitalone.com
 91
9
11
23
12
Ally
ally.com
 82
8
12
22
13
TD Bank
tdbank.com
 78
8
10
20
14
Frost Bank
frostbank.com
 63
6
13
19
15
First Citizens Bank
firstcitizens.com
 63
6
10
18
16
East West Bank
eastwestbank.com
 71
7
7
17
17
UMB Bank
umb.com
 64
6
6
16
18
Bank OZK
ozk.com
 62
6
6
15
19
Wintrust
wintrust.com
 59
6
6
15
20
Comerica Bank
comerica.com
 58
6
6
14
21
Old National Bank
oldnational.com
 56
6
6
14
22
Prosperity Bank
prosperitybankusa.com
 56
6
6
14
23
Atlantic Union Bank
atlanticunionbank.com
 50
5
5
13
24
Synovus
synovus.com
 51
5
5
13
25
Valley Bank
valley.com
 49
5
5
13
26
Webster Bank
websterbank.com
 50
5
5
13
27
Associated Bank
associatedbank.com
 48
5
5
12
28
Cadence Bank
cadencebank.com
 48
5
5
12
29
First Horizon Bank
firsthorizon.com
 49
5
5
12
30
SouthState Bank
southstatebank.com
 49
5
5
12
31
United Bank
bankwithunited.com
 36
4
4
9
32
Independent Bank
independentbank.com
 31
3
3
8

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 257 shared Regional Banks prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 257 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →