Geometric mean of LBA, Authority and TOM. Penalises any single weak metric.
What the model believes about SheaMoisture without web search.
Frequency × prominence across organic category prompts.
Measures what GPT-5 believes about SheaMoisture from training alone, before any web search. We probe the model 5 times across 5 different angles and score 5 sub-signals.
High overlap with brand prompts shows SheaMoisture is firmly in the model's "natural shampoo" category.
Unprompted recall on 15 high-volume discovery prompts, run 5 times each in pure recall mode (no web). Brands that surface here are baked into the model's training, not borrowed from live search.
| Discovery prompt | Volume | Appeared | Positions (5 runs) |
|---|---|---|---|
| What are the best natural shampoo brands? | 40 | 3/5 | 5, 4, 8 |
| What are the top organic shampoo options? | 0 | 1/5 | 7 |
| What are the most recommended natural shampoos? | 0 | 2/5 | 10, 4 |
| Which natural shampoo brands are most popular? | 0 | 5/5 | 4, 4, 5, 3, 4 |
| What are the best botanical shampoos? | 0 | 2/5 | 7, 9 |
| What are the best eco-friendly shampoo brands? | 20 | 0/5 | — |
| Which organic shampoo brands are worth trying? | 0 | 0/5 | — |
| What are the best sulfate-free natural shampoos? | 0 | 5/5 | 3, 7, 8, 7, 4 |
| What are the highest-rated natural shampoo brands? | 0 | 5/5 | 4, 9, 6, 4, 5 |
| Which natural shampoos are best for everyday use? | 0 | 0/5 | — |
| What are the best clean shampoo brands? | 20 | 2/5 | 7, 7 |
| What are the best vegan shampoo brands? | 10 | 0/5 | — |
| Which natural shampoo brands have good reviews? | 10 | 5/5 | 5, 4, 4, 5, 4 |
| What are the best non-toxic shampoo brands? | 10 | 1/5 | 7 |
| What are the best plant-based shampoos? | 0 | 2/5 | 4, 4 |
This report focuses on Natural & Organic Haircare because that is where SheaMoisture scores highest. The model also evaluates it against the industries below, with their own prompts and competitor sets. Click any industry for its full leaderboard.
Generated automatically from gaps and weaknesses in the analysis above, ranked by potential impact on the AI Visibility Score.
Your Authority is low across category queries. Users asking about your category do not see you. Priority: get listed in "best of" and "top N" articles for your category on domains with strong training-data crawl presence.
+10 to +25 on AuthorityYou score 23 on recall but only 13 on retrieval (gap of +10.5). Training-data authority is outpacing your current web footprint. Publish fresh, well-cited content to keep search-augmented responses including your brand.
Close the fragility gapYour TOM is solid on specialty queries but weaker on broad category questions. Seed content that frames your brand in the exact phrasing users use in broad queries, not just your specialty sub-category.
+5 to +15 on TOMYour LBA is strong. Focus on maintaining authoritative coverage and ensuring new product launches get independent reviews within 12 months of release.
Maintain current LBAOther brands in the Natural & Organic Haircare industry, ranked by overall AI Visibility Score.
Every score on this page is reproducible. Below is exactly what we ran and how we computed each number.
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
quality × meta × stability × share × recognition × 100. Each sub-signal is on a 0-1 scale. Read the full LBA methodology →
Analysis run on April 23, 2026 at 2:34 AM
Click a prompt to expand its responses. 210 total responses across 72 prompts.