Overview Leaderboard Methodology
Industry Report

Natural & Organic Haircare

Shampoos and conditioners that emphasize natural, organic, or botanical ingredients and eco-friendly formulations and packaging.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
Acure
61/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Aveda
83

Highest score on the LBA metric.

Authority Leader?
Avalon Organics
46

Highest score on the Authority metric.

TOM Leader?
Acure
88

Highest score on the TOM metric.

Natural & Organic Haircare has no dominant brand in AI responses

Acure is the top-ranked brand here, but its overall score of 61 reflects a competitive field rather than a dominant player. AI assistants answer category questions about Natural & Organic Haircare with varied recommendations from query to query - users get a different set of suggestions each time. This is the kind of category where mid-tier brands still have room to move up.

Brand Leaderboard All 33 Natural & Organic Haircare brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Acure
acure.com
 62
42
88
61
2
Avalon Organics
avalonorganics.com
 68
46
69
60
3
Briogeo
briogeohair.com
 75
24
73
51
4
SheaMoisture
sheamoisture.com
 80
18
33
36
5
John Masters Organics
johnmasters.com
 71
12
38
31
6
Ethique
ethique.com
 72
7
36
26
7
Giovanni
giovannicosmetics.com
 75
11
23
26
8
Aveda
aveda.com
 83
13
11
23
9
Innersense Organic Beauty
innersensebeauty.com
 69
6
31
23
10
100% Pure
100percentpure.com
 57
5
41
22
11
Rahua
rahua.com
 70
4
43
22
12
Attitude
livingattitude.com
 62
2
15
13
13
Desert Essence
desertessence.com
 67
3
11
13
14
H
HiBAR
hibar.com
 57
0
9
6
15
Love Beauty and Planet
lovebeautyandplanet.com
 70
0
7
2
16
Plaine Products
plaineproducts.com
 51
0
13
2
17
Puracy
puracy.com
 53
0
12
2
18
S
SEED Phytonutrients
seedphytonutrients.com
 55
0
9
2
19
Viori
viori.com
 47
0
11
2
20
Alaffia
alaffia.com
 54
0
1
1
21
Andalou Naturals
andalou.com
 67
0
1
1
22
Carina Organics
carinaorganics.com
 36
0
2
1
23
Faith In Nature
faithinnature.co.uk
 68
0
2
1
24
Maui Moisture
mauimoisture.com
 76
0
3
1
25
Native
nativecos.com
 67
0
4
1
26
Yarok
yarokhair.com
 43
0
1
1
27
Captain Blankenship
captainblankenship.com
 38
0
0
0
28
EcoRoots
ecoroots.us
 29
0
0
0
29
Green People
greenpeople.co.uk
 60
0
0
0
30
Intelligent Nutrients
intelligentnutrients.com
 52
0
0
0
31
Nature Sustained
naturesustained.com
 3
0
0
0
32
O
Oway
oway.com
 57
0
0
0
33
Urtekram
urtekram.com
 65
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Natural & Organic Haircare prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →