Measures what GPT-5 believes about Root from training alone, before any web search. We probe the model 5 times across 5 different angles and score 5 sub-signals.
High overlap with brand prompts shows Root is firmly in the model's "direct-to-consumer auto insurer" category.
Unprompted recall on 15 high-volume discovery prompts, run 5 times each in pure recall mode (no web). Brands that surface here are baked into the model's training, not borrowed from live search.
| Discovery prompt | Volume | Appeared | Positions (5 runs) |
|---|---|---|---|
| What are the best direct-to-consumer auto insurers? | 0 | 5/5 | 4, 5, 6, 4, 7 |
| Which direct-to-consumer auto insurers are most popular? | 0 | 4/5 | 9, 6, 5, 4 |
| What are the top online auto insurance companies? | 0 | 0/5 | — |
| Which auto insurers are best for buying online? | 0 | 0/5 | — |
| What are the best auto insurance companies for self-service? | 0 | 0/5 | — |
| Which direct auto insurance companies are easiest to use? | 0 | 0/5 | — |
| What are the most recommended car insurance companies online? | 0 | 0/5 | — |
| What are the best low-cost direct auto insurers? | 0 | 4/5 | 6, 7, 6, 3 |
| Which car insurance companies are good for getting quotes online? | 49,500 | 0/5 | — |
| What are the best digital auto insurance companies? | 0 | 5/5 | 6, 5, 5, 6, 3 |
| Which auto insurers have the best apps and online tools? | 170 | 0/5 | — |
| What are the best direct car insurance options for comparison shopping? | 0 | 1/5 | 5 |
| Which online auto insurers are worth checking out? | 0 | 3/5 | 9, 8, 9 |
| What are the best car insurance companies without agents? | 0 | 5/5 | 3, 6, 3, 5, 3 |
| What are the best direct-to-consumer car insurance companies right now? | 0 | 3/5 | 4, 5, 6 |
This report focuses on Direct-to-Consumer Auto Insurers because that is where Root scores highest. The model also evaluates it against the industries below, with their own prompts and competitor sets. Click any industry for its full leaderboard.
Generated automatically from gaps and weaknesses in the analysis above, ranked by potential impact on the AI Visibility Score.
Your Authority is low across category queries. Users asking about your category do not see you. Priority: get listed in "best of" and "top N" articles for your category on domains with strong training-data crawl presence.
+10 to +25 on AuthorityYour TOM is solid on specialty queries but weaker on broad category questions. Seed content that frames your brand in the exact phrasing users use in broad queries, not just your specialty sub-category.
+5 to +15 on TOMYour LBA is strong. Focus on maintaining authoritative coverage and ensuring new product launches get independent reviews within 12 months of release.
Maintain current LBAOther brands in the Direct-to-Consumer Auto Insurers industry, ranked by overall AI Visibility Score.
Every score on this page is reproducible. Below is exactly what we ran and how we computed each number.
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
quality × meta × stability × share × recognition × 100. Each sub-signal is on a 0-1 scale. Read the full LBA methodology →
Analysis run on April 23, 2026 at 3:49 AM
Click a prompt to expand its responses. 210 total responses across 72 prompts.