Measures what GPT-5 believes about Kiehl’s from training alone, before any web search. We probe the model 5 times across 5 different angles and score 5 sub-signals.
High overlap with brand prompts shows Kiehl’s is firmly in the model's "body skincare product" category.
Unprompted recall on 15 high-volume discovery prompts, run 5 times each in pure recall mode (no web). Brands that surface here are baked into the model's training, not borrowed from live search.
| Discovery prompt | Volume | Appeared | Positions (5 runs) |
|---|---|---|---|
| What are the best body skincare product brands? | 0 | 3/5 | 9, 8, 8 |
| Which body skincare brands are most popular right now? | 0 | 2/5 | 8, 9 |
| What body skincare product brands are worth trying? | 0 | 1/5 | 8 |
| Can you recommend top body skincare brands for everyday use? | 0 | 2/5 | 7, 10 |
| What are the most recommended body skincare brands for dry skin? | 0 | 2/5 | 7, 7 |
| What are the best body lotion and body cream brands? | 110 | 4/5 | 7, 5, 8, 5 |
| Which body skincare brands are known for great hydration? | 0 | 4/5 | 6, 8, 6, 9 |
| What are the best body skincare product brands for sensitive skin? | 0 | 0/5 | — |
| What are the most popular luxury body skincare brands? | 0 | 1/5 | 7 |
| Which body skincare brands are best for shower products? | 0 | 2/5 | 6, 5 |
| What are the top-rated body skincare brands? | 0 | 4/5 | 5, 10, 8, 3 |
| What are the best body exfoliant brands? | 0 | 0/5 | — |
| What body skincare brands are good for fragrance lovers? | 0 | 1/5 | 8 |
| What are the best body skincare brands for men? | 0 | 5/5 | 1, 3, 2, 2, 3 |
| What are the best body skincare brands overall? | 0 | 2/5 | 3, 6 |
This report focuses on Body and Bath Skincare Brands because that is where Kiehl’s scores highest. The model also evaluates it against the industries below, with their own prompts and competitor sets. Click any industry for its full leaderboard.
Generated automatically from gaps and weaknesses in the analysis above, ranked by potential impact on the AI Visibility Score.
Your Authority is low across category queries. Users asking about your category do not see you. Priority: get listed in "best of" and "top N" articles for your category on domains with strong training-data crawl presence.
+10 to +25 on AuthorityYou score 13 on recall but only 0 on retrieval (gap of +13.3). Training-data authority is outpacing your current web footprint. Publish fresh, well-cited content to keep search-augmented responses including your brand.
Close the fragility gapYour TOM is solid on specialty queries but weaker on broad category questions. Seed content that frames your brand in the exact phrasing users use in broad queries, not just your specialty sub-category.
+5 to +15 on TOMYour LBA is strong. Focus on maintaining authoritative coverage and ensuring new product launches get independent reviews within 12 months of release.
Maintain current LBAOther brands in the Body and Bath Skincare Brands industry, ranked by overall AI Visibility Score.
Every score on this page is reproducible. Below is exactly what we ran and how we computed each number.
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
quality × meta × stability × share × recognition × 100. Each sub-signal is on a 0-1 scale. Read the full LBA methodology →
Analysis run on April 23, 2026 at 2:31 AM
Click a prompt to expand its responses. 210 total responses across 72 prompts.