Overview Leaderboard Methodology
Industry Report

Body and Bath Skincare Brands

Brands offering lotions, body creams, exfoliants, and shower products focused on nourishing and treating body skin, often positioned for fragrance, hydration, or therapeutic benefits.

Brands tracked: 37
Brands analyzed: 37
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 287
Total responses: 1,470
Top Brand Overall?
CeraVe
95/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
CeraVe
99

Highest score on the LBA metric.

Authority Leader?
CeraVe
87

Highest score on the Authority metric.

TOM Leader?
CeraVe
100

Highest score on the TOM metric.

CeraVe is the default answer in AI responses for Body and Bath Skincare Brands

When users ask ChatGPT, Claude, or Gemini about Body and Bath Skincare Brands, CeraVe is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Eucerin is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 37 Body and Bath Skincare Brands brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
CeraVe
cerave.com
 99
87
100
95
2
Eucerin
eucerin.com
 90
38
67
61
3
Aveeno
aveeno.com
 86
34
66
58
4
La Roche-Posay
laroche-posay.us
 85
24
75
53
5
Vanicream
vanicream.com
 81
25
26
38
6
Dove
dove.com
 78
20
23
33
7
Kiehl’s
kiehls.com
 90
7
44
30
8
Nécessaire
necessaire.com
 76
16
14
26
9
First Aid Beauty
firstaidbeauty.com
 85
9
20
25
10
NIVEA
nivea.com
 95
4
33
23
11
Cetaphil
cetaphil.com
 84
4
33
21
12
Neutrogena
neutrogena.com
 90
2
24
16
13
AmLactin
amlactin.com
 71
3
15
15
14
Tree Hut
treehutshea.com
 69
16
2
14
15
Sol de Janeiro
soldejaneiro.com
 81
1
20
13
16
Vaseline
vaseline.com
 91
16
2
13
17
Bioderma
bioderma.us
 91
1
17
12
18
Aesop
aesop.com
 83
1
11
9
19
Gold Bond
goldbond.com
 87
0
3
4
20
Eos
evolutionofsmooth.com
 75
0
1
3
21
Bath & Body Works
bathandbodyworks.com
 76
0
5
2
22
Frank Body
frankbody.com
 68
9
0
2
23
Naturium
naturium.com
 77
0
7
2
24
Paula’s Choice
paulaschoice.com
 84
0
12
2
25
Kopari
koparibeauty.com
 68
0
1
1
26
L'Occitane en Provence
loccitane.com
 83
0
1
1
27
Lush
lush.com
 80
0
1
1
28
Molton Brown
moltonbrown.com
 91
0
1
1
29
Philosophy
philosophy.com
 84
0
1
1
30
The Body Shop
thebodyshop.com
 78
0
2
1
31
Curél
curel.com
 77
0
0
0
32
Dr Teal's
drteals.com
 78
0
0
0
33
Lalicious
lalicious.com
 43
0
0
0
34
Palmer's
palmers.com
 87
0
0
0
35
Rituals
rituals.com
 81
0
0
0
36
Saltair
saltair.com
 58
0
0
0
37
S
Soap & Glory
soapandglory.com
 73
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 287 shared Body and Bath Skincare Brands prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 287 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →