Measures what GPT-5 believes about Guild Mortgage from training alone, before any web search. We probe the model 5 times across 5 different angles and score 5 sub-signals.
High overlap with brand prompts shows Guild Mortgage is firmly in the model's "mortgage bank" category.
Unprompted recall on 15 high-volume discovery prompts, run 5 times each in pure recall mode (no web). Brands that surface here are baked into the model's training, not borrowed from live search.
| Discovery prompt | Volume | Appeared | Positions (5 runs) |
|---|---|---|---|
| What are the best mortgage banks for home loans? | 40,500 | 0/5 | — |
| Which mortgage banks are most recommended for first-time homebuyers? | 0 | 2/5 | 6, 6 |
| What are the top mortgage banks in the U.S.? | 0 | 2/5 | 10, 9 |
| Which mortgage banks have the best rates? | 0 | 0/5 | — |
| What mortgage banks are popular for home financing? | 0 | 0/5 | — |
| What are the most trusted mortgage banks? | 0 | 1/5 | 9 |
| Which mortgage banks are best for refinancing? | 0 | 1/5 | 13 |
| What are the best mortgage banks for low down payment loans? | 0 | 2/5 | 11, 8 |
| Which mortgage banks are best for conventional home loans? | 0 | 0/5 | — |
| What are the best mortgage banks for VA loans? | 0 | 0/5 | — |
| Which mortgage banks are best for jumbo loans? | 0 | 0/5 | — |
| What mortgage banks are best for online mortgage applications? | 2,900 | 0/5 | — |
| Which mortgage banks have the easiest approval process? | 0 | 3/5 | 5, 8, 5 |
| What are the best mortgage banks for bad credit home loans? | 0 | 4/5 | 2, 3, 4, 5 |
| Which mortgage banks offer the best customer service? | 0 | 1/5 | 6 |
This report focuses on Mortgage Banks because that is where Guild Mortgage scores highest. The model also evaluates it against the industries below, with their own prompts and competitor sets. Click any industry for its full leaderboard.
Generated automatically from gaps and weaknesses in the analysis above, ranked by potential impact on the AI Visibility Score.
Your Authority is low across category queries. Users asking about your category do not see you. Priority: get listed in "best of" and "top N" articles for your category on domains with strong training-data crawl presence.
+10 to +25 on AuthorityThe model knows your brand when asked directly (LBA > 0) but never volunteers you in category queries. You are outside the model's go-to list. Co-mention density with established category leaders is the single biggest lever: get listed in "Top 10 X" articles alongside the brands the model currently names.
+10 to +30 on TOM over 12-18 monthsYour LBA is strong. Focus on maintaining authoritative coverage and ensuring new product launches get independent reviews within 12 months of release.
Maintain current LBAOther brands in the Mortgage Banks industry, ranked by overall AI Visibility Score.
Every score on this page is reproducible. Below is exactly what we ran and how we computed each number.
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
quality × meta × stability × share × recognition × 100. Each sub-signal is on a 0-1 scale. Read the full LBA methodology →
Analysis run on April 23, 2026 at 4:31 AM
Click a prompt to expand its responses. 210 total responses across 72 prompts.