Geometric mean of LBA, Authority and TOM. Penalises any single weak metric.
What the model believes about Rocket Mortgage without web search.
Frequency × prominence across organic category prompts.
Measures what GPT-5 believes about Rocket Mortgage from training alone, before any web search. We probe the model 5 times across 5 different angles and score 5 sub-signals.
High overlap with brand prompts shows Rocket Mortgage is firmly in the model's "online mortgage lender" category.
Unprompted recall on 15 high-volume discovery prompts, run 5 times each in pure recall mode (no web). Brands that surface here are baked into the model's training, not borrowed from live search.
| Discovery prompt | Volume | Appeared | Positions (5 runs) |
|---|---|---|---|
| What are the best online mortgage lenders? | 1,300 | 5/5 | 1, 1, 1, 1, 1 |
| What are the top online mortgage lender options? | 90 | 5/5 | 1, 1, 1, 1, 1 |
| Which online mortgage lenders are most recommended? | 0 | 5/5 | 1, 1, 1, 1, 2 |
| What are the most popular online mortgage lenders? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| What are the best digital mortgage lenders for home loans? | 10 | 5/5 | 1, 1, 1, 1, 1 |
| Which online lenders are best for getting a mortgage? | 1,300 | 5/5 | 1, 1, 1, 1, 1 |
| What are the leading online mortgage companies? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| Which mortgage lenders let you apply online? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| What are the best mortgage lenders with online applications? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| What are the best mortgage lenders for first-time buyers online? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| What online mortgage lenders should I consider? | 2,900 | 5/5 | 1, 1, 1, 1, 1 |
| Which online mortgage lenders have the best rates? | 0 | 4/5 | 6, 2, 4, 2 |
| What are the best mortgage lenders for refinancing online? | 10 | 5/5 | 1, 2, 1, 1, 1 |
| What are the most trusted online mortgage lenders? | 0 | 5/5 | 1, 1, 1, 1, 1 |
| Which online mortgage lenders are easiest to use? | 0 | 5/5 | 1, 1, 2, 1, 1 |
This report focuses on Online Mortgage Lenders because that is where Rocket Mortgage scores highest. The model also evaluates it against the industries below, with their own prompts and competitor sets. Click any industry for its full leaderboard.
Generated automatically from gaps and weaknesses in the analysis above, ranked by potential impact on the AI Visibility Score.
You score 100 on recall but only 61 on retrieval (gap of +38.8). Training-data authority is outpacing your current web footprint. Publish fresh, well-cited content to keep search-augmented responses including your brand.
Close the fragility gapYour LBA is strong. Focus on maintaining authoritative coverage and ensuring new product launches get independent reviews within 12 months of release.
Maintain current LBACore TOM is strong. Watch for specific differentiators (slogans, signature products) that appear in only some iterations. Push those into training-data-crawled headlines.
Maintain / refine TOMOther brands in the Online Mortgage Lenders industry, ranked by overall AI Visibility Score.
Every score on this page is reproducible. Below is exactly what we ran and how we computed each number.
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
quality × meta × stability × share × recognition × 100. Each sub-signal is on a 0-1 scale. Read the full LBA methodology →
Analysis run on April 23, 2026 at 4:32 AM
Click a prompt to expand its responses. 210 total responses across 72 prompts.