Overview Leaderboard Methodology
Industry Report

Yoga & Pilates Apparel

Brands focused on soft, flexible, and high-comfort clothing specifically designed for yoga, pilates, and low-impact studio workouts.

Brands tracked: 42
Brands analyzed: 42
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 317
Total responses: 1,645
Top Brand Overall?
Lululemon
92/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Nike
94

Highest score on the LBA metric.

Authority Leader?
Lululemon
89

Highest score on the Authority metric.

TOM Leader?
Lululemon
100

Highest score on the TOM metric.

Lululemon is the default answer in AI responses for Yoga & Pilates Apparel

When users ask ChatGPT, Claude, or Gemini about Yoga & Pilates Apparel, Lululemon is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. ALO is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 42 Yoga & Pilates Apparel brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Lululemon
lululemon.com
 86
89
100
92
2
ALO
alo.com
 79
50
94
72
3
Athleta
athleta.com
 82
44
85
68
4
Alo Yoga
aloyoga.com
 81
34
94
63
5
Beyond Yoga
beyondyoga.com
 77
36
78
60
6
Vuori
vuori.com
 72
22
85
51
7
Manduka
manduka.com
 73
6
28
23
8
CRZ Yoga
crzyoga.com
 53
25
8
22
9
prAna
prana.com
 73
5
27
21
10
Nike
nike.com
 94
3
26
19
11
Girlfriend Collective
girlfriend.com
 75
4
17
18
12
Aerie
aerie.com
 73
8
7
15
13
Old Navy
oldnavy.com
 70
15
3
15
14
Fabletics
fabletics.com
 72
2
22
14
15
Gymshark
gymshark.com
 76
0
5
2
16
Sweaty Betty
sweatybetty.com
 72
0
13
2
17
Varley
varley.com
 63
0
9
2
18
adidas
adidas.com
 91
0
3
1
19
K
Koral
koral.com
 61
0
0
1
20
Onzie
onzie.com
 49
0
0
1
21
Outdoor Voices
outdoorvoices.com
 69
0
4
1
22
TAVI
taviactive.com
 29
0
1
1
23
Asquith
asquithlondon.com
 45
0
0
0
24
D
Dharma Bums
dharmabums.com
 32
0
0
0
25
E
Electric & Rose
electricandrose.com
 50
0
0
0
26
Glyder
glyderapparel.com
 31
0
0
0
27
Hard Tail Forever
hardtailforever.com
 53
0
0
0
28
Hey Honey
hey-honey.com
 36
0
0
0
29
Jilla Active
jillaactive.com
 5
0
0
0
30
K-DEER
k-deer.com
 33
0
0
0
31
Lilybod
lilybod.com
 31
0
0
0
32
Liquido Active
liquidoactive.com
 34
0
0
0
33
LNDR
lndr.com
 37
0
0
0
34
M
Moonchild Yoga Wear
moonchildyogawear.com
 39
0
0
0
35
Niyama Sol
niyamasol.com
 33
0
0
0
36
NUX Active
nuxactive.com
 31
0
0
0
37
Spiritual Gangster
spiritualgangster.com
 71
0
0
0
38
Splits59
splits59.com
 64
0
0
0
39
T
Teeki
teeki.com
 46
0
0
0
40
Urban Goddess
urban-goddess.com
 33
0
0
0
41
Wolven
wolventhreads.com
 59
0
0
0
42
Yoga Democracy
yogademocracy.com
 42
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 317 shared Yoga & Pilates Apparel prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 317 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →