Yoga & Pilates Apparel
Brands focused on soft, flexible, and high-comfort clothing specifically designed for yoga, pilates, and low-impact studio workouts.
Lululemon is the default answer in AI responses for Yoga & Pilates Apparel
When users ask ChatGPT, Claude, or Gemini about Yoga & Pilates Apparel, Lululemon is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. ALO is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.
Brand Leaderboard All 42 Yoga & Pilates Apparel brands ranked
Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Lululemon
lululemon.com
|
86 | 89 | 100 | 92 |
| 2 |
 ALO
alo.com
|
79 | 50 | 94 | 72 |
| 3 |
 Athleta
athleta.com
|
82 | 44 | 85 | 68 |
| 4 |
 Alo Yoga
aloyoga.com
|
81 | 34 | 94 | 64 |
| 5 |
 Beyond Yoga
beyondyoga.com
|
77 | 36 | 78 | 60 |
| 6 |
 Vuori
vuori.com
|
72 | 22 | 85 | 52 |
| 7 |
 Nike
nike.com
|
94 | 9 | 26 | 30 |
| 8 |
 Manduka
manduka.com
|
73 | 7 | 28 | 27 |
| 9 |
 prAna
prana.com
|
73 | 7 | 27 | 26 |
| 10 |
 Fabletics
fabletics.com
|
72 | 7 | 22 | 25 |
| 11 |
 CRZ Yoga
crzyoga.com
|
53 | 25 | 8 | 23 |
| 12 |
 Girlfriend Collective
girlfriend.com
|
75 | 8 | 17 | 23 |
| 13 |
 adidas
adidas.com
|
91 | 9 | 9 | 22 |
| 14 |
 Old Navy
oldnavy.com
|
70 | 15 | 7 | 21 |
| 15 |
 Sweaty Betty
sweatybetty.com
|
72 | 7 | 13 | 21 |
| 16 |
 Aerie
aerie.com
|
73 | 8 | 7 | 18 |
| 17 |
 Gymshark
gymshark.com
|
76 | 8 | 8 | 18 |
| 18 |
 Outdoor Voices
outdoorvoices.com
|
69 | 7 | 7 | 17 |
| 19 |
 Spiritual Gangster
spiritualgangster.com
|
71 | 7 | 7 | 17 |
| 20 |
 Varley
varley.com
|
63 | 6 | 9 | 17 |
| 21 |
 Splits59
splits59.com
|
64 | 6 | 6 | 16 |
| 22 |
K
Koral
koral.com
|
61 | 6 | 6 | 15 |
| 23 |
 Wolven
wolventhreads.com
|
59 | 6 | 6 | 15 |
| 24 |
E
Electric & Rose
electricandrose.com
|
50 | 5 | 5 | 13 |
| 25 |
 Hard Tail Forever
hardtailforever.com
|
53 | 5 | 5 | 13 |
| 26 |
 Asquith
asquithlondon.com
|
45 | 5 | 5 | 12 |
| 27 |
 Onzie
onzie.com
|
49 | 5 | 5 | 12 |
| 28 |
T
Teeki
teeki.com
|
46 | 5 | 5 | 12 |
| 29 |
 Yoga Democracy
yogademocracy.com
|
42 | 4 | 4 | 11 |
| 30 |
 Hey Honey
hey-honey.com
|
36 | 4 | 4 | 10 |
| 31 |
 LNDR
lndr.com
|
37 | 4 | 4 | 10 |
| 32 |
M
Moonchild Yoga Wear
moonchildyogawear.com
|
39 | 4 | 4 | 10 |
| 33 |
 K-DEER
k-deer.com
|
33 | 3 | 3 | 9 |
| 34 |
 Liquido Active
liquidoactive.com
|
34 | 3 | 3 | 9 |
| 35 |
 Niyama Sol
niyamasol.com
|
33 | 3 | 3 | 9 |
| 36 |
 Urban Goddess
urban-goddess.com
|
33 | 3 | 3 | 9 |
| 37 |
D
Dharma Bums
dharmabums.com
|
32 | 3 | 3 | 8 |
| 38 |
 Glyder
glyderapparel.com
|
31 | 3 | 3 | 8 |
| 39 |
 Lilybod
lilybod.com
|
31 | 3 | 3 | 8 |
| 40 |
 NUX Active
nuxactive.com
|
31 | 3 | 3 | 8 |
| 41 |
 TAVI
taviactive.com
|
29 | 3 | 3 | 8 |
| 42 |
 Jilla Active
jillaactive.com
|
5 | 1 | 1 | 2 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 317 shared Yoga & Pilates Apparel prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →