Overview Leaderboard Methodology
Industry Report

Webinar and Virtual Event Platforms

Platforms focused on hosting large-scale webinars, virtual conferences, and events with attendee management, monetization, and audience engagement tools.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
Zoom
96/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Zoom
97

Highest score on the LBA metric.

Authority Leader?
Zoom
91

Highest score on the Authority metric.

TOM Leader?
Zoom
100

Highest score on the TOM metric.

Zoom is the default answer in AI responses for Webinar and Virtual Event Platforms

When users ask ChatGPT, Claude, or Gemini about Webinar and Virtual Event Platforms, Zoom is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Cvent is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 33 Webinar and Virtual Event Platforms brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Zoom
zoom.us
 97
91
100
96
2
Cvent
cvent.com
 79
30
44
47
3
ON24
on24.com
 76
13
89
45
4
Livestorm
livestorm.co
 68
24
42
41
5
Hopin
hopin.com
 66
17
50
39
6
Bizzabo
bizzabo.com
 78
14
47
37
7
GoTo
goto.com
 76
18
35
36
8
Airmeet
airmeet.com
 66
17
34
34
9
Demio
demio.com
 71
16
36
34
10
Webex
webex.com
 86
9
52
34
11
vFairs
vfairs.com
 68
8
43
29
12
Microsoft
microsoft.com
 83
6
37
26
13
BigMarker
bigmarker.com
 69
1
56
17
14
Whova
whova.com
 73
1
21
12
15
EventMobi
eventmobi.com
 70
2
0
4
16
WebinarJam
webinarjam.com
 71
0
5
2
17
Accelevents
accelevents.com
 61
0
3
1
18
Brella
brella.io
 31
0
7
1
19
Remo
remo.co
 66
0
1
1
20
StreamYard
streamyard.com
 73
0
1
1
21
6Connex
6connex.com
 57
0
0
0
22
ClickMeeting
clickmeeting.com
 64
0
0
0
23
Dreamcast
dreamcast.in
 41
0
0
0
24
Eventzilla
eventzilla.net
 54
0
0
0
25
ExpoPlatform
expoplatform.com
 38
0
0
0
26
Goldcast
goldcast.io
 63
0
0
0
27
HeySummit
heysummit.com
 52
0
0
0
28
Hubilo
hubilo.com
 67
0
0
0
29
InEvent
inevent.com
 66
0
0
0
30
RingCentral Video
ringcentral.com
 59
0
0
0
31
SpotMe
spotme.com
 63
0
0
0
32
WebinarNinja
webinarninja.com
 67
0
0
0
33
Zoom Workplace
zoom.com
 81
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Webinar and Virtual Event Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →