Overview Leaderboard Methodology
Industry Report

Webinar and Virtual Event Platforms

Platforms focused on hosting large-scale webinars, virtual conferences, and events with attendee management, monetization, and audience engagement tools.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
Zoom
96/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Zoom
97

Highest score on the LBA metric in this industry.

Authority Leader?
Zoom
91

Highest score on the Authority metric in this industry.

TOM Leader?
Zoom
100

Highest score on the TOM metric in this industry.

Zoom is the default answer in AI responses for Webinar and Virtual Event Platforms

Zoom and Zoom Workplace together dominate AI responses for Webinar and Virtual Event Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 33 Webinar and Virtual Event Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Zoom
zoom.us
 97
91
100
96
2
Zoom Workplace
zoom.com
 81
91
100
91
3
Cvent
cvent.com
 79
30
44
47
4
ON24
on24.com
 76
13
89
47
5
RingCentral Video
ringcentral.com
 59
22
55
42
6
Livestorm
livestorm.co
 68
24
42
41
7
Hopin
hopin.com
 66
17
50
39
8
Bizzabo
bizzabo.com
 78
14
47
38
9
GoTo
goto.com
 76
18
35
37
10
Webex
webex.com
 86
9
52
37
11
Demio
demio.com
 71
16
36
35
12
Airmeet
airmeet.com
 66
17
34
34
13
BigMarker
bigmarker.com
 69
7
56
33
14
Microsoft
microsoft.com
 83
8
37
32
15
vFairs
vfairs.com
 68
8
43
31
16
Whova
whova.com
 73
7
21
24
17
StreamYard
streamyard.com
 73
7
7
18
18
EventMobi
eventmobi.com
 70
7
7
17
19
Hubilo
hubilo.com
 67
7
7
17
20
WebinarJam
webinarjam.com
 71
7
7
17
21
ClickMeeting
clickmeeting.com
 64
6
6
16
22
Goldcast
goldcast.io
 63
6
6
16
23
InEvent
inevent.com
 66
7
7
16
24
Remo
remo.co
 66
7
7
16
25
SpotMe
spotme.com
 63
6
6
16
26
WebinarNinja
webinarninja.com
 67
7
7
16
27
Accelevents
accelevents.com
 61
6
6
15
28
6Connex
6connex.com
 57
6
6
14
29
Eventzilla
eventzilla.net
 54
5
5
13
30
HeySummit
heysummit.com
 52
5
5
13
31
Dreamcast
dreamcast.in
 41
4
4
11
32
Brella
brella.io
 31
3
7
10
33
ExpoPlatform
expoplatform.com
 38
4
4
10

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Webinar and Virtual Event Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →