Overview Leaderboard Methodology
Industry Report

Video Doorbells

Doorbell devices with built-in cameras and two-way audio that enable live visitor video, motion alerts, and remote answering.

Brands tracked: 31
Brands analyzed: 31
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 247
Total responses: 1,252
Top Brand Overall?
Ring
88/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Ring
88

Highest score on the LBA metric.

Authority Leader?
Ring
77

Highest score on the Authority metric.

TOM Leader?
Ring
100

Highest score on the TOM metric.

Ring is the default answer in AI responses for Video Doorbells

When users ask ChatGPT, Claude, or Gemini about Video Doorbells, Ring is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Google is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 31 Video Doorbells brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Ring
ring.com
 88
77
100
88
2
Google
google.com
 84
44
96
71
3
Arlo
arlo.com
 75
33
87
60
4
Aqara
aqara.com
 66
24
62
46
5
Blink
joinblink.com
 64
15
24
29
6
Tapo
tp-link.com
 61
24
6
20
7
eufy Security
eufy.com
 76
7
13
19
8
Wyze
wyze.com
 54
10
7
16
9
Reolink
reolink.com
 65
13
3
13
10
Lorex
lorex.com
 65
1
8
9
11
Logitech
logitech.com
 48
0
17
2
12
Amcrest
amcrest.com
 51
0
2
1
13
Kasa
kasasmart.com
 55
0
0
1
14
R
RemoBell
remobell.com
 41
0
2
1
15
SimpliSafe
simplisafe.com
 69
0
5
1
16
ADT
adt.com
 61
0
0
0
17
Akuvox
akuvox.com
 60
0
0
0
18
Aosu
aosulife.com
 36
0
0
0
19
DoorBird
doorbird.com
 70
0
0
0
20
EZVIZ
ezviz.com
 57
0
0
0
21
Imou
imoulife.com
 43
0
0
0
22
Kangaroo
heykangaroo.com
 31
0
0
0
23
L
LaView
laview.com
 23
0
0
0
24
Netatmo
netatmo.com
 61
0
0
0
25
Robin
robin.nl
 21
0
0
0
26
SkyBell
skybell.com
 50
0
0
0
27
Swann
swann.com
 48
0
0
0
28
T
Toucan
toucan.io
 26
0
0
0
29
UniFi
ui.com
 73
0
0
0
30
Vivint
vivint.com
 63
0
0
0
31
Zmodo
zmodo.com
 41
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 247 shared Video Doorbells prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 247 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →