Overview Leaderboard Methodology
Industry Report

Video Conferencing Platforms

Services that provide high-quality video and audio meetings, webinars, and screen sharing for remote and hybrid collaboration.

Brands tracked: 34
Brands analyzed: 34
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 268
Total responses: 1,363
Top Brand Overall?
Microsoft
97/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Microsoft
100

Highest score on the LBA metric in this industry.

Authority Leader?
Zoom
100

Highest score on the Authority metric in this industry.

TOM Leader?
Zoom
100

Highest score on the TOM metric in this industry.

Microsoft is the default answer in AI responses for Video Conferencing Platforms

Microsoft and Zoom together dominate AI responses for Video Conferencing Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 34 Video Conferencing Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Microsoft
microsoft.com
 100
97
95
97
2
Zoom
zoom.us
 87
100
100
95
3
Zoom Workplace
zoom.com
 84
100
100
94
4
Google
google.com
 89
77
91
86
5
Webex
webex.com
 82
55
84
73
6
Cisco
cisco.com
 86
45
81
68
7
GoTo
goto.com
 74
10
34
31
8
Slack
slack.com
 91
9
28
31
9
GoTo Meeting
gotomeeting.com
 75
8
34
30
10
RingCentral Video
ringcentral.com
 69
7
41
29
11
Jitsi Meet
jitsi.org
 77
8
18
24
12
Whereby
whereby.com
 70
7
15
21
13
Adobe
adobe.com
 84
8
8
20
14
Pexip
pexip.com
 72
7
7
18
15
Livestorm
livestorm.co
 69
7
7
17
16
ON24
on24.com
 69
7
7
17
17
WebinarJam
webinarjam.com
 72
7
7
17
18
Zoho
zoho.com
 69
7
7
17
19
BigBlueButton
bigbluebutton.org
 65
6
6
16
20
FreeConferenceCall.com
freeconferencecall.com
 66
7
7
16
21
Skype
skype.com
 65
6
6
16
22
Airmeet
airmeet.com
 59
6
6
15
23
BlueJeans
bluejeans.com
 59
6
6
15
24
ClickMeeting
clickmeeting.com
 61
6
6
15
25
join.me
join.me
 59
6
6
15
26
TrueConf
trueconf.com
 61
6
6
15
27
Demio
demio.com
 57
6
6
14
28
Lifesize
lifesize.com
 57
6
6
14
29
VSee
vsee.com
 58
6
6
14
30
Dialpad Sell
dialpad.com
 51
5
5
13
31
FreeConference
freeconference.com
 48
5
5
12
32
VooV Meeting
voovmeeting.com
 47
5
5
12
33
AnyMeeting
anymeeting.com
 37
4
4
10
34
kMeet
infomaniak.com
 36
4
4
9

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 268 shared Video Conferencing Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 268 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →