Vacation Rental Marketplaces
Platforms that list and facilitate booking of short-term vacation homes, apartments, and unique properties directly from hosts or property managers.
Airbnb is the default answer in AI responses for Vacation Rental Marketplaces
Airbnb and Vrbo together dominate AI responses for Vacation Rental Marketplaces. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.
Brand Leaderboard All 42 Vacation Rental Marketplaces brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Airbnb
airbnb.com
|
78 | 100 | 100 | 92 |
| 2 |
 Vrbo
vrbo.com
|
75 | 100 | 95 | 89 |
| 3 |
 Booking.com
booking.com
|
82 | 69 | 76 | 76 |
| 4 |
 Plum Guide
plumguide.com
|
64 | 9 | 39 | 28 |
| 5 |
 Expedia
expedia.com
|
73 | 9 | 30 | 27 |
| 6 |
 Marriott Homes & Villas
homesandvillasbymarriott.com
|
69 | 8 | 25 | 24 |
| 7 |
 Sonder
sonder.com
|
68 | 7 | 26 | 24 |
| 8 |
 Vacasa
vacasa.com
|
56 | 17 | 11 | 22 |
| 9 |
 Tripadvisor
tripadvisor.com
|
75 | 2 | 9 | 12 |
| 10 |
 Homes & Villas by Marriott Bonvoy
homes-and-villas.marriott.com
|
67 | 10 | 1 | 9 |
| 11 |
 HomeToGo
hometogo.com
|
63 | 4 | 3 | 9 |
| 12 |
 Hotels.com
hotels.com
|
77 | 1 | 9 | 7 |
| 13 |
 Hipcamp
hipcamp.com
|
71 | 0 | 27 | 3 |
| 14 |
B
Blueground
blueground.com
|
61 | 0 | 9 | 2 |
| 15 |
 Glamping Hub
glampinghub.com
|
60 | 0 | 23 | 2 |
| 16 |
 onefinestay
onefinestay.com
|
66 | 0 | 5 | 2 |
| 17 |
 Agoda
agoda.com
|
76 | 0 | 3 | 1 |
| 18 |
 CoolStays
coolstays.com
|
44 | 0 | 4 | 1 |
| 19 |
 Furnished Finder
furnishedfinder.com
|
57 | 0 | 1 | 1 |
| 20 |
 Holidu
holidu.com
|
56 | 0 | 1 | 1 |
| 21 |
 Homestay
homestay.com
|
31 | 0 | 1 | 1 |
| 22 |
 Houfy
houfy.com
|
36 | 0 | 2 | 1 |
| 23 |
 Kid & Coe
kidandcoe.com
|
61 | 0 | 3 | 1 |
| 24 |
 Lodgify
lodgify.com
|
70 | 0 | 1 | 1 |
| 25 |
 Stayz
stayz.com.au
|
56 | 0 | 1 | 1 |
| 26 |
V
Villa Finder
villafinder.com
|
54 | 0 | 1 | 1 |
| 27 |
 Bachcare
bachcare.co.nz
|
49 | 0 | 0 | 0 |
| 28 |
 Casamundo
casamundo.com
|
43 | 0 | 0 | 0 |
| 29 |
 Cottages.com
cottages.com
|
67 | 0 | 0 | 0 |
| 30 |
 Evolve
evolve.com
|
61 | 0 | 0 | 0 |
| 31 |
 Interhome
interhome.com
|
58 | 0 | 0 | 0 |
| 32 |
I
Isle Blue
isleblue.com
|
46 | 0 | 0 | 0 |
| 33 |
 James Villas
jamesvillas.co.uk
|
49 | 0 | 0 | 0 |
| 34 |
 misterb&b
misterbandb.com
|
65 | 0 | 0 | 0 |
| 35 |
 NOVASOL
novasol.com
|
59 | 0 | 0 | 0 |
| 36 |
 Oliver's Travels
oliverstravels.com
|
59 | 0 | 0 | 0 |
| 37 |
 RedAwning
redawning.com
|
36 | 0 | 0 | 0 |
| 38 |
 Rural Retreats
ruralretreats.co.uk
|
54 | 0 | 0 | 0 |
| 39 |
 Sykes Holiday Cottages
sykescottages.co.uk
|
57 | 0 | 0 | 0 |
| 40 |
 Top Villas
topvillas.com
|
45 | 0 | 0 | 0 |
| 41 |
 Villaway
villaway.com
|
4 | 0 | 0 | 0 |
| 42 |
 Wander
wander.com
|
59 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 317 shared Vacation Rental Marketplaces prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →