Overview Leaderboard Methodology
Industry Report

Vacation Rental Marketplaces

Platforms that list and facilitate booking of short-term vacation homes, apartments, and unique properties directly from hosts or property managers.

Brands tracked: 42
Brands analyzed: 42
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 317
Total responses: 1,645
Top Brand Overall?
Airbnb
92/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Booking.com
82

Highest score on the LBA metric in this industry.

Authority Leader?
Airbnb
100

Highest score on the Authority metric in this industry.

TOM Leader?
Airbnb
100

Highest score on the TOM metric in this industry.

Airbnb is the default answer in AI responses for Vacation Rental Marketplaces

Airbnb and Vrbo together dominate AI responses for Vacation Rental Marketplaces. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 42 Vacation Rental Marketplaces brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Airbnb
airbnb.com
 78
100
100
92
2
Vrbo
vrbo.com
 75
100
95
89
3
Booking.com
booking.com
 82
69
76
76
4
Plum Guide
plumguide.com
 64
9
39
30
5
Expedia
expedia.com
 73
9
30
29
6
Hipcamp
hipcamp.com
 71
7
27
26
7
Marriott Homes & Villas
homesandvillasbymarriott.com
 69
8
25
26
8
Sonder
sonder.com
 68
7
26
25
9
Vacasa
vacasa.com
 56
17
11
23
10
Glamping Hub
glampinghub.com
 60
6
23
22
11
Hotels.com
hotels.com
 77
8
9
19
12
Tripadvisor
tripadvisor.com
 75
7
9
19
13
Agoda
agoda.com
 76
8
8
18
14
Homes & Villas by Marriott Bonvoy
homes-and-villas.marriott.com
 67
10
7
18
15
B
Blueground
blueground.com
 61
6
9
17
16
Lodgify
lodgify.com
 70
7
7
17
17
Cottages.com
cottages.com
 67
7
7
16
18
misterb&b
misterbandb.com
 65
7
7
16
19
onefinestay
onefinestay.com
 66
7
7
16
20
Evolve
evolve.com
 61
6
6
15
21
HomeToGo
hometogo.com
 63
6
6
15
22
Interhome
interhome.com
 58
6
6
15
23
Kid & Coe
kidandcoe.com
 61
6
6
15
24
NOVASOL
novasol.com
 59
6
6
15
25
Oliver's Travels
oliverstravels.com
 59
6
6
15
26
Wander
wander.com
 59
6
6
15
27
Furnished Finder
furnishedfinder.com
 57
6
6
14
28
Holidu
holidu.com
 56
6
6
14
29
Rural Retreats
ruralretreats.co.uk
 54
5
5
14
30
Stayz
stayz.com.au
 56
6
6
14
31
Sykes Holiday Cottages
sykescottages.co.uk
 57
6
6
14
32
V
Villa Finder
villafinder.com
 54
5
5
14
33
James Villas
jamesvillas.co.uk
 49
5
5
13
34
Bachcare
bachcare.co.nz
 49
5
5
12
35
I
Isle Blue
isleblue.com
 46
5
5
12
36
Top Villas
topvillas.com
 45
4
4
12
37
Casamundo
casamundo.com
 43
4
4
11
38
CoolStays
coolstays.com
 44
4
4
11
39
Houfy
houfy.com
 36
4
4
10
40
RedAwning
redawning.com
 36
4
4
10
41
Homestay
homestay.com
 31
3
3
8
42
Villaway
villaway.com
 4
0
0
1

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 317 shared Vacation Rental Marketplaces prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 317 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →