Industry Report

Vacation Rental Management Platforms

Software and service companies that help property owners and managers list, price, manage bookings, and handle operations for multiple short-term rental units.

Brands tracked: 35
Brands analyzed: 35
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 271
Total responses: 1,392
Top Brand Overall?
Guesty
89/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Airbnb
86

Highest score on the LBA metric.

Authority Leader?
Guesty
100

Highest score on the Authority metric.

TOM Leader?
Guesty
100

Highest score on the TOM metric.

Guesty is the default answer in AI responses for Vacation Rental Management Platforms

When users ask ChatGPT, Claude, or Gemini about Vacation Rental Management Platforms, Guesty is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Hostaway is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 35 Vacation Rental Management Platforms brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 271 shared Vacation Rental Management Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 271 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →