UX Research & Testing Tools
Software for conducting usability testing, surveys, session recording, and analytics to gather user insights and validate design decisions.
UserTesting leads the UX Research & Testing Tools category in AI responses
UserTesting is the most consistently-surfaced brand when users ask AI assistants about UX Research & Testing Tools, but not to the point of monopolising the conversation. Maze and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 36 UX Research & Testing Tools brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 UserTesting
usertesting.com
|
81 | 63 | 100 | 80 |
| 2 |
 Maze
maze.co
|
74 | 67 | 91 | 77 |
| 3 |
 Lookback
lookback.com
|
68 | 42 | 86 | 63 |
| 4 |
 Dovetail
dovetail.com
|
74 | 23 | 71 | 50 |
| 5 |
 Hotjar
hotjar.com
|
85 | 23 | 62 | 49 |
| 6 |
 FullStory
fullstory.com
|
73 | 19 | 50 | 41 |
| 7 |
 Lyssna
lyssna.com
|
58 | 18 | 41 | 35 |
| 8 |
 Qualtrics
qualtrics.com
|
83 | 13 | 35 | 34 |
| 9 |
 Optimal Workshop
optimalworkshop.com
|
78 | 5 | 48 | 26 |
| 10 |
 Typeform
typeform.com
|
76 | 6 | 33 | 25 |
| 11 |
 Amplitude
amplitude.com
|
71 | 12 | 12 | 21 |
| 12 |
 dscout
dscout.com
|
75 | 9 | 11 | 20 |
| 13 |
 Sprig
sprig.com
|
49 | 9 | 18 | 20 |
| 14 |
 Useberry
useberry.com
|
39 | 6 | 26 | 19 |
| 15 |
 Zoom
zoom.us
|
48 | 8 | 17 | 19 |
| 16 |
 SurveyMonkey
surveymonkey.com
|
80 | 2 | 27 | 18 |
| 17 |
 PlaybookUX
playbookux.com
|
49 | 3 | 24 | 15 |
| 18 |
 User Interviews
userinterviews.com
|
72 | 5 | 8 | 14 |
| 19 |
 Condens
condens.io
|
39 | 2 | 19 | 11 |
| 20 |
 Respondent
respondent.io
|
61 | 1 | 22 | 11 |
| 21 |
 UXtweak
uxtweak.com
|
47 | 5 | 4 | 10 |
| 22 |
 UserZoom
userzoom.com
|
64 | 0 | 8 | 6 |
| 23 |
 LogRocket
logrocket.com
|
65 | 1 | 1 | 3 |
| 24 |
 Crazy Egg
crazyegg.com
|
75 | 0 | 5 | 2 |
| 25 |
 Trymata
trymata.com
|
51 | 0 | 7 | 2 |
| 26 |
 Ethnio
ethn.io
|
59 | 0 | 0 | 1 |
| 27 |
 Great Question
greatquestion.co
|
48 | 0 | 4 | 1 |
| 28 |
 Mouseflow
mouseflow.com
|
71 | 0 | 1 | 1 |
| 29 |
 Survicate
survicate.com
|
63 | 0 | 1 | 1 |
| 30 |
 Userlytics
userlytics.com
|
64 | 0 | 3 | 1 |
| 31 |
 Ballpark
ballparkhq.com
|
30 | 0 | 0 | 0 |
| 32 |
 Loop11
loop11.com
|
45 | 0 | 0 | 0 |
| 33 |
 Lucky Orange
luckyorange.com
|
63 | 0 | 0 | 0 |
| 34 |
 Qualaroo
qualaroo.com
|
64 | 0 | 0 | 0 |
| 35 |
 Smartlook
smartlook.com
|
65 | 0 | 0 | 0 |
| 36 |
 UXCam
uxcam.com
|
65 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 281 shared UX Research & Testing Tools prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →