Overview Leaderboard Methodology
Industry Report

True Wireless Earbuds

Completely wireless in-ear earbuds offering compact form factors, Bluetooth connectivity, and features like active noise cancellation and touch controls.

Brands tracked: 31
Brands analyzed: 31
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 251
Total responses: 1,260
Top Brand Overall?
Sony
90/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Apple
100

Highest score on the LBA metric in this industry.

Authority Leader?
Sony
77

Highest score on the Authority metric in this industry.

TOM Leader?
Sony
100

Highest score on the TOM metric in this industry.

Sony is the default answer in AI responses for True Wireless Earbuds

When users ask ChatGPT, Claude, or Gemini about True Wireless Earbuds, Sony is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Apple is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 31 True Wireless Earbuds brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Sony
sony.com
 94
77
100
90
2
Apple
apple.com
 100
42
75
68
3
Bose
bose.com
 86
38
71
61
4
Anker Soundcore
soundcore.com
 84
37
41
50
5
Jabra
jabra.com
 79
29
42
46
6
Samsung
samsung.com
 85
23
44
45
7
Technics
technics.com
 86
20
38
41
8
Beats
beatsbydre.com
 90
21
19
34
9
Sennheiser
sennheiser.com
 87
9
41
33
10
Beats Fit Pro
beats.com
 86
9
14
24
11
Nothing
nothing.tech
 69
8
19
23
12
Bang & Olufsen
bang-olufsen.com
 84
8
8
20
13
Bowers & Wilkins
bowerswilkins.com
 85
9
9
20
14
JBL
jbl.com
 82
8
8
20
15
LG
lg.com
 79
8
8
19
16
Cambridge Audio
cambridgeaudio.com
 72
7
7
18
17
Xiaomi
xiaomi.com
 75
7
7
18
18
EarFun
myearfun.com
 65
7
8
17
19
Master & Dynamic
masterdynamic.com
 71
7
7
17
20
N
Noble Audio
nobleaudio.com
 70
7
7
17
21
OPPO
oppo.com
 71
7
7
17
22
realme
realme.com
 68
7
7
17
23
Shokz
shokz.com
 71
7
7
17
24
Skullcandy
skullcandy.com
 71
7
7
17
25
1MORE
1more.com
 63
6
6
16
26
Edifier
edifier.com
 65
6
6
16
27
SoundPEATS
soundpeats.com
 64
6
6
16
28
HONOR
honor.com
 62
6
6
15
29
TOZO
tozostore.com
 58
6
6
15
30
Cleer
cleeraudio.com
 52
5
5
13
31
Nuarl
nuarl.com
 42
4
4
11

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 251 shared True Wireless Earbuds prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 251 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →