Industry Report

Travel and Expense (T&E) Management Systems

Integrated systems that manage business travel booking, expense submission, policy compliance, and reimbursement workflows for organizations.

Brands tracked: 36

Brands analyzed: 36

Last updated: 2026-04-22

Model: OpenAI GPT-5

Prompts: 281

Total responses: 1,435

Top Brand Overall?

SAP Concur

90/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

Brex

Highest score on the LBA metric.

Authority Leader?

SAP Concur

Highest score on the Authority metric.

TOM Leader?

SAP Concur

100

Highest score on the TOM metric.

SAP Concur is the default answer in AI responses for Travel and Expense (T&E) Management Systems

SAP Concur and Navan together dominate AI responses for Travel and Expense (T&E) Management Systems. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

#	Brand	LBA	Authority	TOM	Overall
1	SAP Concur concur.com	76	96	100	90
2	Navan navan.com	74	81	93	82
3	Ramp ramp.com	82	69	83	77
4	Expensify expensify.com	77	57	77	70
5	Brex brex.com	83	45	69	64
6	Zoho zoho.com	79	34	54	53
7	Emburse emburse.com	71	19	43	38
8	Coupa coupa.com	70	13	42	33
9	TravelPerk travelperk.com	76	5	24	20
10	Rydoo rydoo.com	58	3	14	13
11	Airbase airbase.com	62	0	7	2
12	Certify certify.com	63	0	9	2
13	Chrome River chromeriver.com	67	0	6	2
14	Deem deem.com	48	0	9	2
15	Egencia egencia.com	72	0	14	2
16	BILL bill.com	43	0	2	1
17	Fyle fylehq.com	61	0	1	1
18	Payhawk payhawk.com	67	0	1	1
19	Pleo pleo.io	70	0	4	1
20	Spendesk spendesk.com	73	0	4	1
21	TravelBank travelbank.com	61	0	1	1
22	Xero xero.com	56	0	1	1
23	Abacus abacus.com	52	0	0	0
24	Center centerexpense.com	37	0	0	0
25	Circula circula.com	51	0	0	0
26	DATABASICS databasics.com	53	0	0	0
27	Expensya expensya.com	56	0	0	0
28	Happay happay.com	62	0	0	0
29	Mesh mesh.ai	22	0	0	0
30	Moss getmoss.com	51	0	0	0
31	NetSuite CRM netsuite.com	55	0	0	0
32	QuickBooks Live intuit.com	55	0	0	0
33	Routespring routespring.com	26	0	0	0
34	Soldo soldo.com	60	0	0	0
35	webexpenses webexpenses.com	59	0	0	0
36	Yokoy yokoy.ai	47	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Travel and Expense (T&E) Management Systems

SAP Concur is the default answer in AI responses for Travel and Expense (T&E) Management Systems

Brand Leaderboard All 36 Travel and Expense (T&E) Management Systems brands ranked

How is this calculated? Methodology

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