Overview Leaderboard Methodology
Industry Report

Trail Running Shoes

Durable off-road running footwear with aggressive tread, protective features, and enhanced stability for varied terrain, sold by brands specializing in trail and outdoor performance running.

Brands tracked: 30
Brands analyzed: 30
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 245
Total responses: 60
Top Brand Overall?
adidas
0/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
adidas
0

Highest score on the LBA metric.

Authority Leader?
adidas
0

Highest score on the Authority metric.

TOM Leader?
HOKA
100

Highest score on the TOM metric.

Trail Running Shoes is an emerging or highly fragmented category

No brand in Trail Running Shoes scored above 40 on overall AI visibility. That means AI assistants do not currently recommend specific brands for this category with any consistency. Either the category is too new or too regional for the models to have converged on a default set of answers, or the queries users ask don't lend themselves to brand-specific responses.

Brand Leaderboard All 30 Trail Running Shoes brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
adidas
adidas.com
 0
0
2
0
2
Altra
altrarunning.com
 0
0
61
0
3
ASICS
asics.com
 0
0
32
0
4
Brooks
brooksrunning.com
 0
0
90
0
5
Craft
craft.do
 0
0
0
0
6
Dynafit
dynafit.com
 0
0
0
0
7
HOKA
hoka.com
 0
0
100
0
8
Icebug
icebug.com
 0
0
0
0
9
inov-8
inov8.com
 0
0
25
0
10
Joma
joma-sport.com
 0
0
0
0
11
Kailas
kailasgear.com
 0
0
0
0
12
La Sportiva
lasportiva.com
 0
0
66
0
13
Merrell
merrell.com
 0
0
2
0
14
Mizuno
mizuno.com
 0
0
0
0
15
Nike
nike.com
 0
0
50
0
16
NNormal
nnormal.com
 0
0
5
0
17
norda
norda.com
 0
0
1
0
18
On
on.com
 0
0
0
0
19
RaidLight
raidlight.com
 0
0
0
0
20
Salomon
salomon.com
 0
0
100
0
21
Saucony
saucony.com
 0
0
72
0
22
Scarpa
scarpa.com
 0
0
0
0
23
Scott
scott-sports.com
 0
0
0
0
24
Speedland
runspeedland.com
 0
0
0
0
25
Tecnica
tecnica.it
 0
0
0
0
26
The North Face
thenorthface.com
 0
0
4
0
27
Topo Athletic
topoathletic.com
 0
0
20
0
28
Vivobarefoot
vivobarefoot.com
 0
0
0
0
29
VJ
vjshoes.com
 0
0
0
0
30
Xero Shoes
xeroshoes.com
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 245 shared Trail Running Shoes prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 245 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →