Industry Report

Trading Apps

Mobile-first applications that offer commission-free or low-cost stock and crypto trading with simplified interfaces, social features, and fractional shares.

Brands tracked: 42

Brands analyzed: 42

Last updated: 2026-04-23

Model: OpenAI GPT-5

Prompts: 317

Total responses: 1,645

Top Brand Overall?

Fidelity

89/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

Interactive Brokers

Highest score on the LBA metric.

Authority Leader?

Fidelity

Highest score on the Authority metric.

TOM Leader?

Robinhood

Highest score on the TOM metric.

Fidelity is the default answer in AI responses for Trading Apps

When users ask ChatGPT, Claude, or Gemini about Trading Apps, Fidelity is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Robinhood is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

#	Brand	LBA	Authority	TOM	Overall
1	Fidelity fidelity.com	90	84	93	89
2	Robinhood robinhood.com	67	68	98	76
3	Charles Schwab schwab.com	88	47	81	70
4	Webull webull.com	72	56	71	66
5	Interactive Brokers interactivebrokers.com	92	28	53	51
6	Thinkorswim thinkorswim.com	87	37	26	44
7	SoFi sofi.com	70	13	60	38
8	E*TRADE etrade.com	74	13	55	37
9	eToro etoro.com	72	2	37	17
10	M1 m1.com	67	9	8	17
11	Vanguard vanguard.com	78	2	3	8
12	Betterment betterment.com	83	12	0	6
13	Acorns acorns.com	71	4	1	5
14	tastytrade tastytrade.com	72	0	2	4
15	moomoo moomoo.com	73	0	22	3
16	Public public.com	73	0	22	3
17	Coinbase coinbase.com	80	0	16	2
18	Kraken kraken.com	74	0	12	2
19	Wealthfront wealthfront.com	85	11	0	2
20	Freetrade freetrade.io	65	0	1	1
21	Gemini gemini.com	72	0	3	1
22	NAGA naga.com	48	0	2	1
23	Stash stash.com	75	0	0	1
24	Trade Republic traderepublic.com	73	0	2	1
25	Trading 212 trading212.com	67	0	1	1
26	BUX bux.com	56	0	0	0
27	Cash App Taxes cash.app	59	0	0	0
28	DEGIRO degiro.com	63	0	0	0
29	Firstrade firstrade.com	58	0	0	0
30	Freedom24 freedom24.com	42	0	0	0
31	Groww groww.in	71	0	0	0
32	Lightyear lightyear.ai	47	0	0	0
33	Questrade questrade.com	71	0	0	0
34	Revolut revolut.com	76	0	0	0
35	Scalable Capital scalable.capital	69	0	0	0
36	Sharesies sharesies.com	68	0	0	0
37	Stake hellostake.com	60	0	0	0
38	T Tiger Brokers tigerbrokers.com	70	0	0	0
39	Upstox upstox.com	69	0	0	0
40	Wealthsimple Tax wealthsimple.com	49	0	0	0
41	XTB xtb.com	72	0	0	0
42	Zerodha zerodha.com	86	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 317 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Trading Apps

Fidelity is the default answer in AI responses for Trading Apps

Brand Leaderboard All 42 Trading Apps brands ranked

How is this calculated? Methodology

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