Overview Leaderboard Methodology
Industry Report

Time Tracking Tools

Software solutions that record employee work hours, attendance, scheduling, and integrate time data with payroll and HR systems.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,435
Top Brand Overall?
Toggl Track
82/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Toggl Track
85

Highest score on the LBA metric in this industry.

Authority Leader?
Toggl Track
83

Highest score on the Authority metric in this industry.

TOM Leader?
Clockify
85

Highest score on the TOM metric in this industry.

Toggl Track leads the Time Tracking Tools category in AI responses

Toggl Track is the most consistently-surfaced brand when users ask AI assistants about Time Tracking Tools, but not to the point of monopolising the conversation. Clockify and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 36 Time Tracking Tools brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Toggl Track
toggl.com
 85
83
77
82
2
Clockify
clockify.me
 72
77
85
78
3
Harvest
getharvest.com
 81
72
69
74
4
QuickBooks Time
quickbooks.com
 75
33
74
57
5
Hubstaff
hubstaff.com
 65
22
72
48
6
Deputy
deputy.com
 75
21
61
47
7
Rippling
rippling.com
 77
8
32
29
8
Connecteam
connecteam.com
 74
7
28
27
9
When I Work
wheniwork.com
 69
9
27
27
10
Homebase
joinhomebase.com
 62
10
20
25
11
Time Doctor
timedoctor.com
 62
6
27
24
12
ADP
adp.com
 77
8
14
22
13
RescueTime
rescuetime.com
 79
8
10
21
14
ClickUp
clickup.com
 75
8
9
19
15
UKG
ukg.com
 76
8
9
19
16
Replicon
replicon.com
 69
7
8
18
17
7shifts
7shifts.com
 70
7
7
17
18
Gusto
gusto.com
 65
6
6
16
19
Jibble
jibble.io
 67
7
7
16
20
Paymo
paymoapp.com
 63
6
6
16
21
Everhour
everhour.com
 57
6
6
15
22
TimeCamp
timecamp.com
 62
6
6
15
23
Buddy Punch
buddypunch.com
 57
6
6
14
24
ClockShark
clockshark.com
 56
6
6
14
25
Planday
planday.com
 57
6
6
14
26
TimeClock Plus
timeclockplus.com
 58
6
6
14
27
Timely
gettimely.com
 56
6
6
14
28
My Hours
myhours.com
 50
5
5
13
29
busybusy
busybusy.com
 48
5
5
12
30
OnTheClock
ontheclock.com
 40
4
4
10
31
TimeTac
timetac.com
 36
4
4
10
32
TrackingTime
trackingtime.co
 38
4
4
10
33
Beebole
beebole.com
 36
4
4
9
34
RotaCloud
rotacloud.com
 33
3
3
9
35
ezClocker
ezclocker.com
 29
3
3
8
36
TimeMoto
timemoto.com
 30
3
3
8

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared Time Tracking Tools prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →