Industry Report

Template-Based Design Services

Platforms that provide prebuilt templates and drag-and-drop editors for producing marketing materials, social graphics, and presentations.

Brands tracked: 35

Brands analyzed: 35

Last updated: 2026-04-22

Model: OpenAI GPT-5

Prompts: 275

Total responses: 1,400

Top Brand Overall?

Canva

97/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

Adobe

Highest score on the LBA metric.

Authority Leader?

Canva

100

Highest score on the Authority metric.

TOM Leader?

Canva

100

Highest score on the TOM metric.

Canva is the default answer in AI responses for Template-Based Design Services

When users ask ChatGPT, Claude, or Gemini about Template-Based Design Services, Canva is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Adobe is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

#	Brand	LBA	Authority	TOM	Overall
1	Canva canva.com	90	100	100	97
2	Adobe adobe.com	98	82	72	83
3	VistaCreate vistacreate.com	70	29	58	49
4	Figma figma.com	87	10	33	31
5	Visme visme.co	75	12	33	31
6	Beautiful.ai beautiful.ai	73	12	28	29
7	Piktochart piktochart.com	75	12	22	28
8	Pitch pitch.com	65	6	21	21
9	Fotor fotor.com	68	9	11	19
10	Venngage venngage.com	74	4	9	14
11	Envato Elements envato.com	84	1	15	10
12	PosterMyWall postermywall.com	64	6	3	10
13	Snappa snappa.com	55	2	9	10
14	Desygner desygner.com	55	1	7	8
15	Microsoft microsoft.com	77	0	22	3
16	Gamma gamma.app	54	0	12	2
17	Google google.com	77	0	10	2
18	Marq marq.com	69	0	13	2
19	PicMonkey picmonkey.com	74	0	9	2
20	Easil easil.com	43	0	1	1
21	Placeit placeit.net	72	0	4	1
22	RelayThat relaythat.com	60	0	6	1
23	Simplified simplified.com	45	0	1	1
24	Tome tome.app	60	0	1	1
25	BeFunky befunky.com	69	0	0	0
26	Creatopy creatopy.com	64	0	0	0
27	DesignCap designcap.com	36	0	0	0
28	DocHipo dochipo.com	43	0	0	0
29	EDIT.org edit.org	41	0	0	0
30	Genially genial.ly	74	0	0	0
31	GoDaddy Studio godaddy.com	68	0	0	0
32	Infogram infogram.com	73	0	0	0
33	Kittl kittl.com	74	0	0	0
34	Mojo mojo-app.com	38	0	0	0
35	Stencil getstencil.com	58	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 275 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Template-Based Design Services

Canva is the default answer in AI responses for Template-Based Design Services

Brand Leaderboard All 35 Template-Based Design Services brands ranked

How is this calculated? Methodology

Want to see your brand in this leaderboard?