Overview Leaderboard Methodology
Industry Report

Template-Based Design Services

Platforms that provide prebuilt templates and drag-and-drop editors for producing marketing materials, social graphics, and presentations.

Brands tracked: 35
Brands analyzed: 35
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 275
Total responses: 1,400
Top Brand Overall?
Canva
97/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Adobe
98

Highest score on the LBA metric in this industry.

Authority Leader?
Canva
100

Highest score on the Authority metric in this industry.

TOM Leader?
Canva
100

Highest score on the TOM metric in this industry.

Canva is the default answer in AI responses for Template-Based Design Services

When users ask ChatGPT, Claude, or Gemini about Template-Based Design Services, Canva is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Adobe is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 35 Template-Based Design Services brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Canva
canva.com
 90
100
100
97
2
Adobe
adobe.com
 98
82
72
83
3
VistaCreate
vistacreate.com
 70
29
58
49
4
Figma
figma.com
 87
10
33
33
5
Visme
visme.co
 75
12
33
32
6
Beautiful.ai
beautiful.ai
 73
12
28
30
7
Piktochart
piktochart.com
 75
12
22
29
8
Microsoft
microsoft.com
 77
8
28
28
9
Envato Elements
envato.com
 84
8
15
24
10
Pitch
pitch.com
 65
7
21
23
11
Fotor
fotor.com
 68
9
11
21
12
Google
google.com
 77
8
10
20
13
Marq
marq.com
 69
7
13
20
14
PicMonkey
picmonkey.com
 74
7
9
19
15
Venngage
venngage.com
 74
7
9
19
16
Genially
genial.ly
 74
7
7
18
17
Infogram
infogram.com
 73
7
7
18
18
Kittl
kittl.com
 74
7
7
18
19
Placeit
placeit.net
 72
7
7
18
20
BeFunky
befunky.com
 69
7
7
17
21
Gamma
gamma.app
 54
5
12
17
22
GoDaddy Studio
godaddy.com
 68
7
7
17
23
Creatopy
creatopy.com
 64
6
6
16
24
PosterMyWall
postermywall.com
 64
6
6
16
25
Snappa
snappa.com
 55
6
9
16
26
Desygner
desygner.com
 55
6
7
15
27
RelayThat
relaythat.com
 60
6
6
15
28
Tome
tome.app
 60
6
6
15
29
Stencil
getstencil.com
 58
6
6
14
30
Simplified
simplified.com
 45
5
5
12
31
DocHipo
dochipo.com
 43
4
4
11
32
Easil
easil.com
 43
4
4
11
33
EDIT.org
edit.org
 41
4
4
11
34
DesignCap
designcap.com
 36
4
4
10
35
Mojo
mojo-app.com
 38
4
4
10

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 275 shared Template-Based Design Services prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 275 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →