Overview Leaderboard Methodology
Industry Report

Tech & Science Outlets

Digital publications covering technology, startups, gadgets, and science reporting that offer newsletters, premium articles, and subscription services for enthusiasts and professionals.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,422
Top Brand Overall?
Wired
63/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Wired
94

Highest score on the LBA metric.

Authority Leader?
Ars Technica
40

Highest score on the Authority metric.

TOM Leader?
Wired
81

Highest score on the TOM metric.

Tech & Science Outlets has no dominant brand in AI responses

Wired is the top-ranked brand here, but its overall score of 63 reflects a competitive field rather than a dominant player. AI assistants answer category questions about Tech & Science Outlets with varied recommendations from query to query - users get a different set of suggestions each time. This is the kind of category where mid-tier brands still have room to move up.

Brand Leaderboard All 36 Tech & Science Outlets brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Wired
wired.com
 94
33
81
63
2
Ars Technica
arstechnica.com
 85
40
68
61
3
The Verge
theverge.com
 80
34
79
60
4
TechCrunch
techcrunch.com
 81
37
37
48
5
MIT Technology Review
technologyreview.com
 92
20
55
47
6
Nature
nature.com
 67
19
61
42
7
Quanta Magazine
quantamagazine.org
 88
6
52
30
8
Science
science.org
 25
19
47
28
9
The Information
theinformation.com
 78
11
23
27
10
IEEE Spectrum
ieee.org
 86
6
29
24
11
Science News
sciencenews.org
 81
7
14
20
12
Stratechery
stratechery.com
 87
5
19
20
13
Engadget
engadget.com
 77
2
14
13
14
CNET
cnet.com
 84
2
11
12
15
STAT
statnews.com
 67
0
14
7
16
New Scientist
newscientist.com
 85
0
51
4
17
Popular Science
popsci.com
 83
0
19
3
18
404 Media
404media.co
 78
0
12
2
19
9to5Mac
9to5mac.com
 87
0
5
2
20
AnandTech
anandtech.com
 94
0
4
2
21
Rest of World
restofworld.org
 71
0
7
2
22
Scientific American
scientificamerican.com
 0
12
49
2
23
Smithsonian Magazine
smithsonianmag.com
 82
0
15
2
24
VentureBeat
venturebeat.com
 78
0
4
2
25
ZDNET
zdnet.com
 80
0
6
2
26
Android Authority
androidauthority.com
 90
0
3
1
27
Gizmodo
gizmodo.com
 77
0
3
1
28
MacRumors
macrumors.com
 83
0
2
1
29
Mashable
mashable.com
 72
0
4
1
30
PCMag
pcmag.com
 81
0
1
1
31
Sifted
sifted.eu
 51
0
4
1
32
Tech in Asia
techinasia.com
 73
0
2
1
33
The Register
theregister.com
 86
0
1
1
34
TechRadar
techradar.com
 77
0
0
0
35
Tom's Hardware
tomshardware.com
 88
0
0
0
36
XDA Developers
xda-developers.com
 87
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared Tech & Science Outlets prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →