Overview Leaderboard Methodology
Industry Report

Team Collaboration Platforms

Integrated platforms that combine messaging, file sharing, video conferencing, and collaborative workspaces for real-time team communication and coordination.

Brands tracked: 39
Brands analyzed: 39
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 294
Total responses: 1,530
Top Brand Overall?
Slack
94/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Google
92

Highest score on the LBA metric.

Authority Leader?
Slack
96

Highest score on the Authority metric.

TOM Leader?
Slack
100

Highest score on the TOM metric.

Slack is the default answer in AI responses for Team Collaboration Platforms

Slack and Microsoft together dominate AI responses for Team Collaboration Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 39 Team Collaboration Platforms brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Slack
slack.com
 86
96
100
94
2
Microsoft
microsoft.com
 84
95
100
93
3
Google
google.com
 92
65
85
80
4
Notion
notion.so
 86
31
66
56
5
Asana
asana.com
 83
31
67
55
6
Zoom
zoom.us
 91
22
71
52
7
ClickUp
clickup.com
 75
22
57
45
8
Trello
trello.com
 82
7
50
31
9
Zoom Workplace
zoom.com
 87
10
20
26
10
Discord
discord.com
 81
2
4
9
11
Webex
webex.com
 83
1
7
9
12
Basecamp
basecamp.com
 78
1
4
6
13
Atlassian
atlassian.com
 88
0
10
2
14
Miro
miro.com
 87
0
6
2
15
Mattermost
mattermost.com
 76
4
0
1
16
Rocket.Chat
rocket.chat
 74
0
1
1
17
Zoho
zoho.com
 78
0
2
1
18
Bitrix24
bitrix24.com
 74
0
0
0
19
Chanty
chanty.com
 49
0
0
0
20
Element
element.io
 69
0
0
0
21
Feishu
feishu.cn
 68
0
0
0
22
Flock
flock.com
 62
0
0
0
23
Huddle
huddle.com
 49
0
0
0
24
Igloo Software
igloosoftware.com
 58
0
0
0
25
JANDI
jandi.com
 47
0
0
0
26
Lark
larksuite.com
 63
0
0
0
27
Monday CRM
monday.com
 76
0
0
0
28
Nextcloud
nextcloud.com
 84
0
0
0
29
Podio
podio.com
 63
0
0
0
30
ProofHub
proofhub.com
 67
0
0
0
31
Pumble
pumble.com
 50
0
0
0
32
Quip
quip.com
 63
0
0
0
33
Ryver
ryver.com
 40
0
0
0
34
Samepage
samepage.io
 34
0
0
0
35
Spike
spike.team
 50
0
0
0
36
Talkspirit
talkspirit.com
 36
0
0
0
37
Troop Messenger
troopmessenger.com
 42
0
0
0
38
Twist
twist.com
 66
0
0
0
39
Wire
wire.com
 68
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 294 shared Team Collaboration Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 294 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →