Overview Leaderboard Methodology
Industry Report

Team Chat Apps

Real-time messaging platforms designed for organized group and direct conversations within organizations, often with channels, threads, and integrations.

Brands tracked: 34
Brands analyzed: 34
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 269
Total responses: 1,365
Top Brand Overall?
Microsoft
97/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Microsoft
95

Highest score on the LBA metric.

Authority Leader?
Microsoft
100

Highest score on the Authority metric.

TOM Leader?
Slack
100

Highest score on the TOM metric.

Microsoft is the default answer in AI responses for Team Chat Apps

Microsoft and Slack together dominate AI responses for Team Chat Apps. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 34 Team Chat Apps brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Microsoft
microsoft.com
 95
100
97
97
2
Slack
slack.com
 84
100
100
94
3
Google
google.com
 88
55
88
75
4
Discord
discord.com
 89
32
73
60
5
Mattermost
mattermost.com
 75
33
76
57
6
Rocket.Chat
rocket.chat
 76
7
23
23
7
Twist
twist.com
 66
3
25
17
8
Zulip
zulip.com
 81
1
2
5
9
ClickUp
clickup.com
 79
0
5
2
10
Webex
webex.com
 82
0
6
2
11
Asana
asana.com
 87
0
1
1
12
Chanty
chanty.com
 43
0
1
1
13
Flock
flock.com
 54
0
1
1
14
Zoho
zoho.com
 66
0
2
1
15
Atlassian
atlassian.com
 79
0
0
0
16
Bitrix24
bitrix24.com
 65
0
0
0
17
Brosix
brosix.com
 38
0
0
0
18
Chatwork
chatwork.com
 59
0
0
0
19
Element
element.io
 71
0
0
0
20
Fleep
fleep.io
 36
0
0
0
21
JANDI
jandi.com
 51
0
0
0
22
Kakao Work
kakaowork.com
 46
0
0
0
23
Lark
larksuite.com
 57
0
0
0
24
Pumble
pumble.com
 45
0
0
0
25
Ryver
ryver.com
 37
0
0
0
26
Spike
spike.team
 44
0
0
0
27
Symphony
symphony.com
 54
0
0
0
28
Talkspirit
talkspirit.com
 32
0
0
0
29
Teamwire
teamwire.eu
 37
0
0
0
30
Troop Messenger
troopmessenger.com
 40
0
0
0
31
VK Teams
vk.team
 52
0
0
0
32
Wire
wire.com
 65
0
0
0
33
Workplace
workplace.com
 66
0
0
0
34
Zoom Workplace
zoom.com
 80
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 269 shared Team Chat Apps prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 269 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →