Overview Leaderboard Methodology
Industry Report

Survey Platforms

Cloud-based platforms for designing, distributing, and analyzing customer surveys with features like branching logic, templates, and reporting.

Brands tracked: 37
Brands analyzed: 37
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 287
Total responses: 1,470
Top Brand Overall?
SurveyMonkey
87/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Google
100

Highest score on the LBA metric in this industry.

Authority Leader?
SurveyMonkey
79

Highest score on the Authority metric in this industry.

TOM Leader?
Qualtrics
100

Highest score on the TOM metric in this industry.

SurveyMonkey is the default answer in AI responses for Survey Platforms

SurveyMonkey and Qualtrics together dominate AI responses for Survey Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 37 Survey Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
SurveyMonkey
surveymonkey.com
 83
79
99
87
2
Qualtrics
qualtrics.com
 78
76
100
84
3
Typeform
typeform.com
 82
67
87
78
4
Google
google.com
 100
56
70
74
5
Jotform
jotform.com
 88
33
69
59
6
Microsoft
microsoft.com
 100
31
38
49
7
Alchemer
alchemer.com
 71
7
48
32
8
Zoho
zoho.com
 74
7
35
29
9
QuestionPro
questionpro.com
 75
7
30
28
10
Delighted
delighted.com
 74
7
27
27
11
Hotjar
hotjar.com
 86
9
9
21
12
Medallia
medallia.com
 82
8
8
20
13
Alida
alida.com
 73
7
7
18
14
REDCap
vanderbilt.edu
 72
7
7
18
15
LimeSurvey
limesurvey.org
 70
7
8
17
16
SurveySparrow
surveysparrow.com
 70
7
7
17
17
Crowdsignal
crowdsignal.com
 66
7
7
16
18
Formstack
formstack.com
 64
6
6
16
19
GetFeedback
getfeedback.com
 67
7
7
16
20
Pointerpro
pointerpro.com
 67
7
7
16
21
Forsta
forsta.com
 61
6
6
15
22
Nicereply
nicereply.com
 62
6
6
15
23
Pollfish
pollfish.com
 59
6
6
15
24
Qualaroo
qualaroo.com
 59
6
6
15
25
Survicate
survicate.com
 58
6
6
15
26
Tally
tally.so
 58
7
6
15
27
AskNicely
asknicely.com
 58
6
6
14
28
Opinion Stage
opinionstage.com
 58
6
6
14
29
SurveyPlanet
surveyplanet.com
 55
5
5
14
30
Zonka Feedback
zonkafeedback.com
 56
6
6
14
31
SmartSurvey
smartsurvey.co.uk
 52
5
5
13
32
SurveyLegend
surveylegend.com
 50
5
5
13
33
Sogolytics
sogolytics.com
 47
5
5
12
34
Voxco
voxco.com
 45
5
5
12
35
Snap Surveys
snapsurveys.com
 43
4
4
11
36
Checkbox
checkbox.com
 40
4
4
10
37
SurveyLab
surveylab.com
 33
3
3
9

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 287 shared Survey Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 287 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →